The Manager, Brand Experience & Growth Platforms is responsible for developing and executing growth-driving brand initiatives across Buffalo Wild Wings GO core focus to drive off-premise business for total brand. This role leads the strategic planning, activation, and optimization of key traffic-driving platforms including value architecture, daypart programs, digital merchandising, catering, marketplace initiatives, and menu innovation.
This individual serves as the connective tissue between Brand, Operations, Analytics, Technology, Customer Marketing, and Franchise teams to ensure ideas are translated into scalable programs that drive guest acquisition, frequency, and profitability.
Key Responsibilities
Growth Platform Development
Own the development and execution of key GO growth platforms.
Build annual roadmaps for:
Lunch
Late Night
Bundles & Value
Catering
New Occasion Development
Identify new traffic-driving opportunities informed by consumer insights and competitive trends.
Lead test-and-learn pilots with clear success criteria and scaling recommendations.
Menu & Value Strategy
Support development of menu innovation platforms.
Partner with Culinary and Finance to evaluate performance, profitability, and guest demand.
Develop value architecture that balances:
Trial
Frequency
Check growth
Margin protection
Manage promotional offers, bundles, and limited-time programs.
Off-Premise & Digital Experience
Own the guest experience across:
Marketplace platforms
Digital ordering channels
Catering channels
Partner with UX and Product teams to enhance:
Merchandising
Conversion
Discoverability
Attachment opportunities
Establish merchandising standards and digital best practices.
Marketing Calendar & Program Activation
Develop and execute integrated programs tied to sports, cultural moments, and key business priorities.
Coordinate cross-functional launch planning.
Lead briefing and execution processes across:
Brand Experience
Analytics
Operations
Customer Marketing
Technology
Franchise teams
Analytics & Performance Management
Establish KPIs for all programs.
Partner with Data & Analytics to:
Evaluate results
Identify learnings
Recommend optimization opportunities
Develop executive-ready performance recaps and business cases.
Franchisee Growth Support
Partner with Field Marketing and Franchise Operations teams to ensure successful execution.
Create scalable playbooks, launch materials, and communication plans.
Gather franchisee feedback and translate insights into future program improvements.
Qualifications
Required
Bachelor's degree in Marketing, Business, Communications, or related field.
4–7 years of experience in:
Brand Marketing
Category Management
Consumer Marketing
Digital Commerce
Restaurant Marketing
Strong project management and cross-functional leadership capabilities.
Experience analyzing performance data and generating actionable recommendations.
Exceptional communication and presentation skills.
Preferred
Restaurant, QSR, retail, or consumer-packaged goods experience.
Experience managing value programs or promotional calendars.
Familiarity with:
Power BI
Digital Merchandising
Marketplace Ecosystems
Consumer Insights
Strategic Ownership Areas
Instead of owning projects, the manager owns outcomes.
Daypart Growth
Responsible for:
Lunch platform
Late-night platform
Future snack/afternoon platforms
Success measures:
Traffic growth
Daypart mix
Guest acquisition
Value Architecture
Responsible for:
Fighter Bundles
Everyday value
Entry price strategy
Bundle innovation
Success measures:
BHT scores
Check growth
Incremental transactions
Catering Growth
Responsible for:
ezCater
First-party catering
Occasion development
Success measures:
Sales growth
New customer acquisition
Repeat behavior
Digital Conversion
Responsible for:
Marketplace merchandising
App/web merchandising partnership
Conversion optimization
Success measures:
Conversion rate
Attach rate
Incremental sales
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 4-7 years of experience in brand marketing, category management, consumer marketing, digital commerce, or restaurant marketing
- Strong project management and cross-functional leadership capabilities
- Experience analyzing performance data and generating actionable recommendations
- Exceptional communication and presentation skills
- Restaurant, QSR, retail, or consumer-packaged goods experience
- Experience managing value programs or promotional calendars
- Familiarity with Power BI, digital merchandising, marketplace ecosystems, and consumer insights
Inspire Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Inspire Brands and has not been reviewed or approved by Inspire Brands.
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Healthcare Strength — Comprehensive health coverage, mental health support, disability insurance, and related programs are emphasized for support‑center and eligible management roles. Materials also reference options like HSAs and EAPs as part of a broad healthcare offering.
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Leave & Time Off Breadth — Unlimited PTO is highlighted for support‑center roles alongside paid leaves such as parental and adoption assistance. Feedback suggests these time‑off elements are a core part of the corporate employee value proposition.
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Wellbeing & Lifestyle Benefits — Employee food discounts, on‑site amenities (e.g., gym, snacks, and similar perks), and lifestyle programs add tangible day‑to‑day value. Additional benefits like commuter options, financial wellness tools, and pet insurance further broaden the package.
Inspire Brands Insights
What We Do
Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.
