Brand Executive (Marketing Campaign)

At Lalamove, we believe in the power of community. Millions of drivers and customers use our platform to connect and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as possible. We have massively scaled our efforts globally and now have our sights on taking our best-in-class technology to the rest of the world. And we need your help to get us there!

We are looking for a Regional Marketing Executive based in Hong Kong. The ideal candidate possesses a strong background in marketing with a blend of online and offline media experience. This role requires excellent communication skills in both English and Chinese and the ability to work collaboratively across diverse markets.

Responsibilities:

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1. Campaign Coordination: 

• Collaborate with markets to execute marketing campaigns effectively;
• Ensure alignment of campaign objectives with brand message and tone of voice,




2. Media Strategy Evaluation:​

• Analyze and evaluate media strategies to optimize campaign performance;
• Provide insights and recommendations based on market trends and user/driver behavior.




3. Performance Monitoring:

• Track and report on campaign performance metrics, identifying areas for improvement;
• Collaborate with the acquisition team to support lead generation and user engagement efforts.




​4. Brand Messaging:

• Ensure consistent delivery of brand messages across all channels;
• Work closely with creative teams to develop impactful marketing materials.




5. Stakeholder Communication:

• Maintain effective communication with internal stakeholders and external partners;
• Regular campaign updates and performance reports to management.

Requirements:

• Bachelor Degree in Journalism & Communications, Marketing or Business related field, with 2-3 years of experience in marketing campaigns, media planning, and/or related fields;
• Preferably with a media agency background, or in-house marketing experience from tech/e-commerce, logistics & transportation industry; 
• Regional working exposure is a plus; 
• Proficient in both English and Chinese, with strong verbal and written communication skills;
• Solid understanding of both online and offline media channels;
• Familiarity with marketing metrics and platforms, strong analytical skills;
• A good team player, proactive and adaptive, and able to thrive in a fast-paced environment