Brand Executive (Gastrointestinal) - Abbott Pharmaceuticals

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

At Abbott, we believe that the access to high-quality, trusted branded generics is essential to the success of patients’ treatment all over the world. That’s why our business brings value to its patients and customers through deep localization and a growing portfolio of high-quality established pharmaceutical products. As the leader in branded generics, we serve the people in emerging markets across the continuum of their lives. We commit our talent and enthusiasm to earn our customers trust by providing innovative, affordable medicines and healthcare solutions

In Vietnam, Abbott’s Established Pharmaceuticals Division has committed to enhance the care of patients. Our products cover several therapeutic areas, including gastroenterology, women health, cardiology, primary care, specialty and food supplement. Our key prescription products include Lipanthyl, Klacid, Duphaston, Drosperin and BetaSerc. Our key over-the-counter products are Duphalac, CG210, Estraceptin, Brufen, Fatig, Surbex. We also have the Influvac vaccine

• Develop strategic approach in implementation for brand strategy

• Show excellent execution of marketing activities

• Conduct stakeholder management well

• Build brand plan for assigned products & execute marketing with Marketing Manager effectively & efficiently.

• Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.

• Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.

• Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.

• Support in developing product training to field force on an ongoing basis.

• Keep Field Force updated on product knowledge and competitor information.

• Review complaints and propose solutions relating to assigned products.

• Collect, compile, verify, analyze data on market trends, consumer behaviour and competitor activities to propose market opportunities for product.

• Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.

• Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.

• Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.

Work Experience:

• More than 2-3 years experience relate in a representative role in the pharma Industry

• Comprehensive industry knowledge

Professional skills:

• Communication skill

• Project management skill

• Data analysis

• Customer insight

Behavioral skills:

• Continuous Improvement behavior

• Apply Abbott Capabilities Framework

Language skills:

• Good at English and Vietnamese

Computer skills

• Good knowledge of computer-based programs including spreadsheets and graphics.

MINIMUM EDUCATION REQUIRED

• Bachelor’s degree or equivalent in pharmacist.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

In specific locations, the pay range may vary from the range posted.