Core Responsibilities:
•Lead annual brand reviews, strategic workshops, and long-term portfolio growth planning; define annual brand strategies, business objectives, and A&P investment priorities.
•Drive consumer-led growth strategies by identifying emerging consumer trends, cultural shifts, and market opportunities through deep collaboration with insights team; translate insights into actionable innovation and growth roadmaps.
•Develop and lead social, content, and influence-led marketing ecosystems; build scalable content strategies that drive ongoing consumer engagement across creators, influencers, and communities.
•Translate global brand positioning into locally relevant China activation strategies; lead integrated campaigns connecting brand storytelling, consumer experience, social content, media, and L3F touchpoints.
•Partner with Trade Marketing and Commercial teams to develop channel activation frameworks and ensure seamless strategy-to-execution across all regions and channels.
•Establish clear M&E frameworks across major initiatives; manage A&P budgets with a focus on maximizing ROI and challenging partners to deliver value.
•Support VP Marketing in delivering strategic priorities; lead cross-functional project teams and strategic initiatives.
•Build, coach and inspire high-performing teams; develop marketing capabilities and drive a collaborative, consumer-centric culture.
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Key Requirements:
•Bachelor's degree or above; 10+ years of progressive marketing leadership experience, with preference for beauty industry or Chinese local lifestyle brands.
•Proven track record of delivering brand growth, unlocking new market opportunities, and driving portfolio performance.
•Deep expertise in social-first, influence-led, and content-driven marketing with a strong grasp of emerging technologies and AI-enabled capabilities.
•Strong strategic thinking, business acumen, and financial management skills with experience managing P&L and investment prioritization.
•Demonstrated people leadership, stakeholder influence, and cross-functional collaboration skills.
•Fluent in both English and Chinese (written and spoken).
Job Posting End Date:
Target Hire Date:
2026-10-01Target End Date:
Skills Required
- Bachelor's degree or above
- 10+ years of progressive marketing leadership experience
- Experience in beauty industry or Chinese local lifestyle brands
- Track record of delivering brand growth, unlocking market opportunities, and driving portfolio performance
- Expertise in social-first, influence-led, and content-driven marketing
- Understanding of emerging technologies and AI-enabled capabilities
- Strong strategic thinking and business acumen
- Financial management experience, including P&L and investment prioritization
- People leadership, stakeholder influence, and cross-functional collaboration skills
- Fluency in written and spoken English and Chinese
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
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Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
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Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
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Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
