Brand Director - North Africa, Levant & Pakistan

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

The Brand Director will lead the development and execution of strategic marketing plans across the NALP region, ensuring all initiatives are data-driven and effective. It's role that manages sponsorships, overseeing creative agency relationships, and acting as a brand guardian, while also providing marketing consultancy to client banks and managing budget allocations. Additionally, the role contributes to the development of the NALP marketing team and maintains strong relationships with senior management.

• Lead development and implementation of strategic marketing and communication plans designed to meet business and marketing requirements across the region and countries with NALP

• Ensure analysis of all marketing initiatives from marketing and business effectiveness prospective

• Ensure only effective marketing campaigns/initiatives are continued

• Leverage data-led approach and mindset: Leverage data, insights, and research to drive decision-making and optimize brand strategy efforts. Regularly analyze results, identify areas for improvement, and make data-driven recommendations to enhance brand impact.

• Activate Visa’s Sponsorship properties such as Olympics and FIFA sponsorship programs to amplify marketing investments and programs across the region

• Lead development and implementation of local sponsorship strategies and plans

• Identify and drive key cultural relevant fandoms relevant to our customers such as sports, gaming and music.

• Assess all local marketing activities against key marketing KPI’s including MROI measures

• Ensure the identification and analysis of card payment trends, market opportunities, cardholder behavior, and evaluate their value and viability within the marketing plan to make strategic recommendations on future business direction

• Monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern

• Manage the allocated budgets for the region and ensure all marketing activities are performed within budgets and in full compliance with existing rules and policies

• Act as the Visa brand guardian and ensure all communications comply with regional and global brand strategies and guidelines

Provision of Marketing Support with, to and for Client Banks

• Provide professional marketing advice and consultancy to clients to support clients in delivering on their business objectives

• Support development and implementation of client co-op marketing strategies and plans

• Designing, operationalizing, and optimizing branding requirements and supporting toolkits & processes for clients and partners

• Improving the client and partner experience to seamlessly integrate our brand across payment form factors

Manage Marketing Agency Relationships

• Manage relationships with the creative agencies and manage their activities effectively ensuring efficient delivery of agreed plans

• Lead briefing process for creative agencies on all campaigns, and safeguard the Visa brand and its values

• Review and evaluate all agency work product

• Ensure the agencies deliver on their contractual obligations

General

• Actively contribute to the development of the NALP marketing team through coaching, support and the development of formal training plans

• Establish, maintain and develop strong working relationships with senior management at global, regional hub and country level

• Manage budget allocation and budget reporting according to Visa Inc. procedures

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications

• Tertiary education (MBA preferable)
• 12+ years senior marketing (and preferably) general management experience in
• blue-chip fast moving consumer goods, banking /financial services, or high
• tech industries
• Global and/or regional senior marketing responsibility across MENA &
• Pakistan, across range of channels and businesses
• Strong track record in the management of external agencies and the
• development of effective, through the line campaign materials

Preferred Qualifications

• Strong business acumen and P&L management experience
• Strong leadership skills, with ability to inspire and motivate team
• Demonstrated depth of experience across all marketing channels, including social/digital
• Good creative instincts, and proven ability to translate insights into ideas.
• Ability to manage well by influence across matrixed organization to build strong relationships and drive to timely solutions
• Exceptional verbal and written communications skills, adept at executive
• management briefings and large scale presentations
• Multi-culturally sensitive and comfortable working across different cultures
• Negotiation skills
• Great skills and sensitivity in relationship management to get the best out of partnership activities
• Agility and flexibility to work in a fast-changing environment

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.