Job Description
Are you a strategic brand leader driven by creativity and global impact? Join us and help shape the future of one of the world’s most loved brands!
We offer a hybrid working model called Best of Both: three days in the office and up to two days from home. Please note that relocation assistance is not available for this position.
Core Responsibilities
Set the vision and make it actionable. Lead the long-term strategy for defined quarterly brand campaigns and partner with Global Brand Development (GBD) leadership to ensure each campaign delivers on the LEGO brand’s ambition to make creativity and play a cultural priority worldwide.
Inspire and empower. Guide and mentor the internal team responsible for campaign execution, fostering clarity, collaboration, and creative excellence. Shape effective ways of working to ensure every campaign tells one powerful global story with reach and resonance.
Deliver work the world will talk about! Oversee campaign development from briefing through delivery, ensuring creative excellence across all touchpoints. Partner with agencies, ecosystem teams, key markets, and product and marketing colleagues to bring the LEGO brand to life.
Build alignment and advocacy. Develop and manage executive alignment on resourcing, scope, and investment to deliver exceptional work across global and local teams.
Drive operational excellence. Lead campaign workflow, act as the central point of contact, and ensure delivery on time and within budget.
Unleash the power of the LEGO ecosystem! Collaborate with owned channel partners, key markets, entertainment and influencer teams, and Our LEGO Agency to connect more audiences and strengthen brand love around the world.
Partner for smooth delivery. Work with the Senior Campaign Operations Manager to manage communication across stakeholders, anticipate challenges, and ensure seamless execution.
Learn and improve. Capture key insights and drive continuous improvement for year-over-year campaign effectiveness.
Do you have what it takes?
Proven track record leading large-scale, integrated brand campaigns with global reach
Marketing experience delivering complex, cross-market campaigns
Expertise across owned, earned, shared, and paid channels
Ability to translate long-term business goals into clear, measurable strategies
Experience managing and motivating high-performing teams
Strong organizational and budget management skills
Skilled storyteller and communicator, able to engage diverse audiences and simplify complexity
Collaborative, proactive, and resilient leader who thinks several steps ahead
Inclusive leadership style and high self-awareness
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
