The Role
Develops and executes regional brand, sales, and marketing initiatives across Caribbean markets. The role manages distributor relationships, marketing plans, promotional campaigns, budgets, market research, sales and inventory analysis, product launches, brand standards, and distributor team training. It also coordinates purchase orders, shipments, replenishment, reporting, and market visits while identifying opportunities for new products and continuous brand improvement.
Summary Generated by Built In
Overview: Our client is a well-established manufacturer based in the Caribbean. Due to continued growth, they are seeking a Brand Developer to support the development and execution of regional sales and marketing initiatives, strengthen distributor partnerships, and drive brand growth across multiple markets.
Duties
& Responsibilities:
- Build and maintain
strong working relationships with distributors, service providers, and key
stakeholders across the Caribbean.
- Collaborate with
distributors to develop and execute sales and marketing strategies that
strengthen brand positioning and drive business growth.
- Assist with the
preparation, implementation, and monitoring of annual sales and marketing
budgets.
- Develop marketing
plans, promotional campaigns, and advertising initiatives while ensuring
effective use of marketing budgets.
- Monitor distributor
sales performance, inventory levels, and product availability to identify
trends, forecast demand, and recommend corrective actions.
- Analyze sales,
inventory, and market data and prepare regular reports, forecasts, and
performance reviews for management and distribution partners.
- Conduct market visits
to evaluate merchandising standards, product visibility, pricing,
promotional activities, and competitor performance.
- Gather market
intelligence by engaging retailers, wholesalers, distributors, and
consumers to identify opportunities and improve brand performance.
- Coordinate with
distributors to ensure timely processing of purchase orders, shipments,
and inventory replenishment.
- Support the planning
and execution of trade promotions, product launches, and brand-building
activities across multiple Caribbean markets.
- Maintain consistent
brand standards across retail locations and advertising channels,
including traditional and digital media.
- Train and support
distributor sales and merchandising teams by delivering product knowledge
sessions and sales presentations.
- Assist in identifying,
developing, and commercializing new products to complement the existing
product portfolio.
- Coordinate and
participate in quantitative and qualitative market research, customer
satisfaction surveys, and other research initiatives.
- Prepare detailed
reports following market visits, promotional activities, and research
projects, including recommendations for continuous improvement.
- Collaborate with
internal teams to resolve distributor concerns and ensure high levels of
customer satisfaction.
- Perform other related
duties as assigned by management.
Requirements
- Bachelor's degree in
Marketing, Business Administration, Management Studies, or a related
field.
- Minimum of two (2)
years' experience in the consumer packaged goods (CPG/FMCG) industry
preferred.
- Experience in consumer
marketing is an asset.
- Strong communication,
presentation, and interpersonal skills.
- Excellent analytical,
organizational, and problem-solving abilities.
- Ability to manage
multiple projects and work independently.
- Creative,
results-driven, and detail-oriented.
- Strong numerical and
reporting skills.
- Proficient in
Microsoft Office, Microsoft Dynamics, WordPress, and online collaboration
tools.
- Willingness to travel
extensively throughout the Caribbean when required.
Skills Required
- Bachelor's degree in Marketing, Business Administration, Management Studies, or a related field
- Minimum of two years of experience in the consumer packaged goods or fast-moving consumer goods industry
- Experience in consumer marketing
- Strong communication, presentation, and interpersonal skills
- Excellent analytical, organizational, and problem-solving abilities
- Ability to manage multiple projects and work independently
- Strong numerical and reporting skills
- Proficiency in Microsoft Office, Microsoft Dynamics, WordPress, and online collaboration tools
- Willingness to travel extensively throughout the Caribbean when required
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The Company
What We Do
Favio Group is a Barbados-based recruitment agency serving employers and job seekers across the Caribbean. It provides temporary and contract staffing, permanent employee recruitment, high-volume applicant screening, interview-panel support, and executive search and selection. Founded to bring a fresh approach to Caribbean recruitment, Favio has expanded beyond Barbados and recruits across sectors including finance, information technology, manufacturing, retail, logistics, construction, distribution, and hospitality.
