Brand Copywriter

Brand Copywriter

We are seeking a talented and experienced Brand Copywriter to join our dynamic team. This role is crucial in shaping and maintaining our brand's voice across all touchpoints. The ideal candidate will have a deep understanding of branding, exceptional writing skills, and the ability to translate our brand values into compelling content that resonates with our target audience. You will be responsible for crafting and overseeing all brand-related copy, ensuring consistency, clarity, and creativity in everything from Tone of Voice guidelines to brand campaigns and advertising.

If you're passionate about branding and have a talent for crafting compelling narratives, we want to hear from you - apply today!

Who are we?

At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. 

Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 300+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today!

Role and Responsibilities:

• Develop and Maintain Brand Tone of Voice: Define and refine the brand's Tone of Voice, ensuring it is consistent across all channels and resonates with our target audience.
• Create and Manage Brand Guidelines: Develop and update brand guidelines, including copywriting standards, ensuring they are adhered to across the organisation.
• Craft Compelling Brand Campaigns: Write and develop content for brand campaigns, including taglines, slogans, and key messages that align with the overall brand strategy.
• Produce Engaging Advertising Copy: Create persuasive and engaging copy for various advertising channels, including digital, print, and broadcast media.
• Support Cross-Departmental Branding Efforts: Collaborate with product, marketing, and communication teams to ensure brand consistency across all touchpoints.
• Documentation and Content Creation: Write and maintain brand-related documentation, ensuring clarity and alignment with brand standards.
• Research and Insight: Stay up-to-date with industry trends, competitor strategies, and best practices in brand copywriting to continuously improve and innovate our brand communication.

Work experience and skills:

• Experience: Minimum of 3-5 years of experience in brand copywriting or a related field.
• Skills: Exceptional writing, editing, and proofreading skills with a strong understanding of branding principles.
• Creativity: Ability to develop innovative and compelling content that aligns with brand strategy.
• Attention to Detail: Strong attention to detail and a commitment to producing high-quality work.
• Communication: Excellent verbal and written communication skills, with the ability to articulate complex ideas simply and effectively.
• Collaboration: Proven ability to work collaboratively in a team environment and across departments.
• Knowledge: Understanding of digital and traditional advertising channels, with experience in writing for various

Bonus points if you also have:

• Sports & Gambling knowledge advantageous
• Cryptocurrency knowledge would be advantageous
• Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira & Intercom

Some of the perks of working for us:

• EAP access for you and your family
• Access to over 9,000 courses across our Learning and Development Platform 
• Paid volunteer day
• Two full-time barista’s who will make your daily coffee, tea or fresh juice!
• Daily catered breakfast
• Massage Wednesdays - we get professionals to do this!
• Team lunches and happy hour in the office from 4pm on Fridays
• Fun office environment with pool tables, table tennis and all your favourite gaming consoles
• Help yourself drinks fridges and snack shelves

“We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant”

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.