Brand Content Lead

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

·  Runner First  

We act in the best interest of the runner

· Word is Bond

We do what we say we’ll do

· Champion Heart  

We give our all in everything we do

·  There is no “I” in Run

We stay generous with our humanity

· Keep Moving

We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

The Brooks Global Brand Marketing team is responsible for driving strategy and go-to-market for all brand and product campaigns with a focus on attracting new audiences into the Brooks brand at the right points in the customer journey to deliver key performance metrics such as market share, revenue, and brand affinity.

As the Brand Content Lead, you will have a pivotal role in shaping and driving the global brand narrative through compelling content and memorable experiences. The ideal candidate will have a deep understanding of brand strategy, storytelling, and customer engagement, with the ability to lead and inspire cross-functional teams to deliver innovative and impactful content. This role will focus on elevating our brand presence throughout digital touchpoints including owned eCommerce, customer relationship marketing, loyalty and expanding into external content placements with our retail partners. This role will be crucial in driving brand awareness, engagement, and loyalty. Achieving success in this role will necessitate the ability to foster collaborative and productive relationships with key stakeholders, primarily the Brooks Regional Marketing teams (North America, APLA, and EMEA), global E-Commerce, global retail marketing and creative partners within both the internal Creative Studio and external agency collaborators.

Your Responsibilities:

• Partner with the Sr. Manager to develop a comprehensive global content strategy that aligns with brand objectives and resonates with diverse audiences
• Lead the development and implementation of content strategy specific to key channels and stories
• Translate brand and campaign strategies into compelling and consistent global content journeys
• Develop and implement consumer journey maps and global content creative briefs for seasonal and brand storytelling. Ensure these deliverables have clear communication of brand objectives, deliverables, and timelines
• Work alongside the Senior Manager, Global Brand Content and Experiences and Global Brand Content Sr. Specialist to execute on the development of global content kits to be distributed to all regions to support Global Brand Marketing campaigns
• Oversee the creation of high-quality, engaging content across the company’s global website (.com), email, SMS, loyalty and retail as it relates to global campaign
• Engage with the e-commerce and digital marketing teams to enhance user experience, streamline content workflows, and optimize the website for performance
• Design and implement global CRM strategies that strengthen customer relationships, drive engagement, and increase customer lifetime value
• Collaborate with retail teams to ensure brand consistency across all retail environments and deliver engaging, informative, and inspiring content
• Work closely with marketing, product, creative, and regional teams to ensure brand consistency and alignment for global brand storytelling across all channels and markets
• Leverage data and insights to inform content strategy and optimize performance
• Oversee and communicate key metrics to assess the effectiveness of content and experiences, making data-driven decisions to enhance future initiatives
• Provide mentorship and guidance to the Global Brand Content Sr. Specialist, fostering a culture of continuous learning and development 

Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or a related field
• 5+ years of experience in brand management, content creation, or experiential marketing, with a proven track record of leading successful global campaigns
• Strong understanding of brand strategy, storytelling, and customer engagement
• Experience managing cross-functional teams and collaborating with various stakeholders
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives
• Creative mindset with a passion for innovation and a keen eye for detail
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Ability to partner with external agencies, content creators, and influencers to amplify brand messaging and reach
• Experience in managing budgets and optimizing resource allocation
• Knowledge of site content, customer relationship marketing, digital marketing, social media, and emerging content platforms
• Availability to travel 10 – 15%

Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $84,210 - $126,367 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other:

Brooks is proud to offer a robust benefits package to our employees and their families!

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.