Brand Communications Manager

Posted 9 Days Ago
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Mississauga, ON, CAN
Hybrid
Senior level
Professional Services • Hospitality • Industrial • Infrastructure as a Service (IaaS)
The Role
The Brand Communications Manager leads brand voice, storytelling, and content strategy across North America, enhancing brand presence and managing communications projects.
Summary Generated by Built In
Company Description

WHO ARE WE?

Dexterra Group is a fast-growing, financially strong, publicly listed company (TSX:DXT). We have a far-reaching presence across the entire continent North America with hundreds of full-time and part-time opportunities at any given time. We aim to provide our people with more than just a job – we offer fulfilling opportunities in a culture that promotes stability, diversity and inclusion, camaraderie, employee recognition, work-life balance, and doing what you love. For over 75 years, the companies that began independently, and now form Dexterra Group, have been dedicated to serving North American clients to create and manage built environments that play a vital role in our economy and our local communities. And, that’s something we’re truly proud of. Work That Matters, People Who Care.

Job Description

Summary:  The Brand Communications Manager, reporting to the Director of Marketing & Public Relations, is a strategic leader responsible for shaping and executing a compelling brand voice, storytelling, and thought leadership strategy across Canada and the U.S. This role drives brand consistency and enhances industry presence through content and executive communications, and ensures alignment across multiple corporate and operational brands.

The Brand Communications Manager performs some or all of the following duties:

 

  • Develop and execute SEO-driven B2B content strategies that supports brand awareness, thought leadership, and lead generation.
  • Leverage best practices in B2B content frameworks to drive engagement and visibility, as well as ROI of owned content.
  • Build and maintain media relationships, secure industry coverage, and position executives as thought leaders through bylines, speaking engagements, strategic media outreach and social media.
  • Lead brand messaging strategy to ensure cohesion across all corporate and operational brands, reinforcing brand positioning and voice.
  • Oversee the creation of high-quality, engaging content, including blog articles, case studies, infographics, presentations and pillar story content.
  • Support branding, rebranding, and communication efforts for corporate activities, ensuring seamless transitions and alignment with corporate messaging.
  • Manage multiple content and communications projects simultaneously, coordinating with internal teams, agency partners, and stakeholders to meet deadlines and business objectives.
  • Provide mentorship and leadership to junior team members, guiding content development and social media management efforts and fostering a high-performance, collaborative environment.

Qualifications

  • 5+ years of experience in B2B brand communications, content strategy, or public relations.
  • Strong knowledge of B2B content strategy frameworks, best practices, and multi-channel content marketing.
  • Proven experience in media relations, executive positioning, and thought leadership.
  • Exceptional writing, storytelling, and editorial skills with a keen ability to craft compelling narratives.
  • Strong project management skills with the ability to prioritize and manage multiple initiatives.
  • Experience managing and mentoring direct reports or cross-functional teams.
  • Background in B2B services, facilities management, real estate, or professional services is an asset.
  • Experience on the agency side is considered an asset.

Additional Information

WHAT’S IN IT FOR YOU?

  • A chance to grow with a fast-growing company
  • Hybrid work environment (3 days in office)
  • Employee resource groups and programs focused on DEI, women in leadership, mentorship, and mental health and wellness.
  • Benefits that start on Day 1 of employment, including life insurance, extended health & dental coverage, STD/LTD, maternity leave top-up, and health spending account.
  • Total Rewards Program that includes paid personal days, $500 wellness benefit, EAP, and dependent education assistance program
  • Retirement benefits with company-matched contributions up to 5% of your eligible earnings
  • Competitive compensation package

Working Arrangement: Hybrid

Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status, Indigenous status, or any other legally protected factors. Disability-related accommodations during the application process are available upon request.

#IND3

Skills Required

  • 5+ years of experience in B2B brand communications, content strategy, or public relations
  • Strong knowledge of B2B content strategy frameworks
  • Proven experience in media relations
  • Exceptional writing and storytelling skills
  • Strong project management skills
  • Experience managing and mentoring direct reports or teams
  • Background in B2B services or professional services is an asset
  • Experience on the agency side is considered an asset
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The Company
9,000 Employees
Year Founded: 1967

What We Do

Dexterra Group provides support services for the creation, management, and operation of infrastructure and built assets, offering solutions in facilities management, remote hospitality, access solutions, and forestry services.

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