Beijing, China
Are you a creative and driven public relations and digital communications marketer with a knack for landing major media hits and managing strategic communications and PR programs? Do you think BIG and are you passionate about mobile and marketing technology, with a desire to boost brand awareness, amplify the voice and enhance the position of a leading company that’s transforming an industry?
We’re looking for a Brand & Communications manager with B2B experience -- preferably in the mobile or tech field -- to help drive traditional/ digital communications across a diverse range of verticals and markets throughout GCR. The ideal candidate has a hunger for creating compelling stories and ideas that garner attention from key industry and mainstream media, online communities, influencers, analysts and additional stakeholders. He or she thrives in a dynamic environment, is creative, data-driven, and an independent self-starter -- while knowing how to lead a team and agencies to orchestrate initiatives between regional and global marketing teams and their goals. This role will report directly to Sr. Director of Marketing, GCR.
What you'll do:
- Develop and implement fully integrated branding/communications plans in numerous markets across GCR – from strategy to tactics to execution
- Identify, leverage and prioritize opportunities to provide value that garners exposure in business, technology, marketing, advertising and mobile industries – and beyond
- Articulate and scale AppsFlyer’s thought leadership, defining topics for engagement through bylines, speaking opportunities, rapid-response, media interviews, announcements, events, awards, white papers, digital interactions, co-marketing initiatives and more
- Play a central role in the company’s content creation using data; this includes China-specific blog posts, presentations, guides, data studies, white papers, videos, infographics, webinars, and press bylines. This also includes developing outlines, briefs, and ideas into effective, well-researched content pieces that make an impact
- Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various markets and channels, while constantly measuring results and optimizing for success
- Cultivate relationships with partners, customers and 3rd parties in order to leverage joint PR/marketing efforts and grow the AppsFlyer community base
- Partner across the organization to employ communication strategies that align with key regional and global objectives (product launches, educational content & research reports on industry topics, conveying customer success stories, etc.) and strengthen the company’s overall narrative while maximizing impact on the AppsFlyer brand and business
What you have:
- 5+ years experience creating and executing integrated PR / communications strategy & plans across regional markets for a high-tech or international company
- Excellent communication skill with growth mindset, good at managing stakeholders from different aspects and multitasking in a high-pace environment
- Track record of prominent press placements, existing relationships with top technology, business and industry trade reporters, savvy at both media and influencer relations (traditional, social, digital)
- Exceptional skills in writing, editing,with an ability to simplify complex data into actionable insights; as well as exceptional analytical and critical thinking skills
- Strong story development skills, with an eye for detail and ability to drive stories with compelling visuals and messaging, providing spokesperson support
- Knowledge and interest in the worlds of tech, mobile, and digital marketing; Understanding of market trends and how to turn data into compelling stories, messages and campaigns
- Expertise managing agencies and coordinating with internal and external stakeholders to drive terrific results, ensuring messages are conveyed effectively and consistently across channels
- Native Chinese speaker and advanced proficiency in written and spoken English
Bonus points:
- Global 4A PR agency experience
- Degree in Communications, Journalism, Public Relations or a related field
Skills Required
- 5+ years experience in PR/communications strategy
- Excellent communication skills
- Track record of prominent press placements
- Exceptional writing and editing skills
- Native Chinese speaker and advanced English proficiency
AppsFlyer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AppsFlyer and has not been reviewed or approved by AppsFlyer.
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Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as a meaningful part of the rewards package, including private health insurance and wellness offerings like fitness classes. Additional extras such as events, work‑from‑home support, and global mobility opportunities are portrayed as adding tangible value beyond cash compensation.
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Equity Value & Accessibility — Equity is framed as broadly accessible, with stock options described as available to all employees. This expands the total rewards mix and can make overall compensation feel stronger even when salary alone is debated.
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Strong & Reliable Incentives — Total compensation in certain technical and revenue roles is presented as capable of reaching competitive levels, implying meaningful upside where role/market fit is strong. Sales compensation is described as potentially attractive on-target, which can reinforce perceived earning opportunity when performance aligns with plan design.
AppsFlyer Insights
What We Do
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
