Brand Calendar Planning Manager - Dunkin

Posted 2 Days Ago
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Centro, Maripí, Boyacá, COL
In-Office
92K-138K Annually
Senior level
Food
The Role
Owns the integrated marketing calendar, translating brand strategy into actionable briefs and coordinating campaigns, partnerships, LTOs, and brand moments. Leads cross-functional alignment, removes workflow blockers, manages stakeholder communication, supports ad-fund prioritization, and ensures initiatives progress from concept through launch while aligning with strategic objectives, audiences, channel roles, and success metrics.
Summary Generated by Built In

The Manager of Calendar Planning owns the translation of brand strategy into a cohesive, executable marketing calendar. This role ensures every initiative has a clear job to be done, aligns cross-functional teams against shared priorities, and drives seamless execution from concept through launch. They serve as the connective tissue across teams – bringing clarity, structure, and momentum to how marketing work gets done. 

Responsibilities:

  • Marketing Calendar Stewardship: Owns and maintains the holistic marketing calendar across campaigns, LTOs, partnerships, and brand moments. Ensures the calendar reflects strategic priorities, sequencing, and evolving business needs. 

  • Briefing & Strategic Translation: Translates brand strategy into clear, actionable briefs that define the “job to be done” for cross-functional teams. Ensures alignment on objectives, target audience, channel roles, and success metrics from the start.

  • Cross-Functional Orchestration: Leads day-to-day cross-functional alignment, including stand-ups and workflow coordination. Directs conversations behind the scenes to surface priorities, remove blockers, and maintain forward momentum. 

  • Communication & Alignment: Serves as the central point of communication across teams to ensure alignment against a shared agenda and “why. Tailors messaging and approach based on audience, context, and stakeholder needs. 

  • Budget & Prioritization: Supports management of the ad fund to ensure investments align with strategic priorities. Helps translate prioritization decisions into clear executional support across channels. 

Requirements:

  • 4 Year Degree in Marketing, Business or related field

  • 5-7 Years of experience in Brand marketing, integrated marketing, or related field

  • Strong understanding of marketing channels and how they work together 

  • Exceptional cross-functional leadership and relationship management skills 

  • Strong situational leadership skills; able to adapt approach based on stakeholders and context 

  • Proven ability to influence without direct authority 

  • Extensive experience in strategic briefing 

  • Strong organizational skills with the ability to manage multiple workstreams simultaneously 

  • Excellent communication and stakeholder management skills 

  • Experience in fast-paced, matrixed organizations preferred 

Salary: $92, 821 - $137,513 per year
The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.


 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Skills Required

  • Four-year degree in Marketing, Business, or a related field
  • 5-7 years of experience in brand marketing, integrated marketing, or a related field
  • Strong understanding of marketing channels and how they work together
  • Exceptional cross-functional leadership and relationship management skills
  • Strong situational leadership skills and ability to adapt to stakeholders and context
  • Ability to influence without direct authority
  • Extensive experience in strategic briefing
  • Strong organizational skills and ability to manage multiple workstreams simultaneously
  • Excellent communication and stakeholder management skills
  • Experience in fast-paced, matrixed organizations

Inspire Brands Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Inspire Brands and has not been reviewed or approved by Inspire Brands.

  • Healthcare Strength Comprehensive health coverage, mental health support, disability insurance, and related programs are emphasized for support‑center and eligible management roles. Materials also reference options like HSAs and EAPs as part of a broad healthcare offering.
  • Leave & Time Off Breadth Unlimited PTO is highlighted for support‑center roles alongside paid leaves such as parental and adoption assistance. Feedback suggests these time‑off elements are a core part of the corporate employee value proposition.
  • Wellbeing & Lifestyle Benefits Employee food discounts, on‑site amenities (e.g., gym, snacks, and similar perks), and lifestyle programs add tangible day‑to‑day value. Additional benefits like commuter options, financial wellness tools, and pet insurance further broaden the package.

Inspire Brands Insights

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The Company
HQ: Atlanta, GA
Year Founded: 2018

What We Do

Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.

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