Step into the wild world of OneDayOnly – South Africa's OG daily deals hub. We're the pioneers of cool discounts, hitting you for just one day because, well, why overcomplicate things? We've got the big names, top suppliers, and a dash of our secret sauce to make you feel like a BIG DEAL. Not to brag, but we have over a million potential savvy shoppers getting our daily dose every 24 hours.
We're not fussy – if the price is right and the quality checks out, we're selling it. That's what makes us the go-to for both the smart buyer and the eager seller. Toss in the urgency of our deals, and boom, success happens quicker than you can blink. So, jump in, where FOMO meets killer deals, and let's turn every day into a retail party!
About YouWith a background in marketing and a brain wired for big ideas, you’ve led brands from “just another ad” to “OMG did you see that?!” You speak fluent ATL, BTL, TTL (and probably a bit of LOL), and you believe a great campaign should make your customer feel something, even if it’s just an uncontrollable urge to click “add to cart.” You are equal parts data geek and storyteller, love a good brainstorm (especially with snacks), and bring energy, humour, and a relentless drive to make things better, sharper, and a lot more fun. If you’re someone who lives the brand, knows their ROIs from their KPIs, and can rally a team like it’s the Super Bowl of marketing, you are for us!
Responsibilities:Brand Strategy & Execution- Develop and execute annual brand plans that align with business goals.
- Champion the OneDayOnly brand, ensuring a consistent identity and tone across all touchpoints.
- Oversee the conceptualisation and roll-out of high-impact ATL campaigns (TV, radio, OOH, etc.) and monitor their effectiveness.
- Use customer insights and behavioural data to inform brand messaging and channel strategy.
- Lead the end-to-end planning, execution, and optimisation of integrated marketing campaigns across ATL, BTL, TTL, and digital channels.
- Manage timelines, creative delivery, campaign reporting, and post-campaign analysis.
- Ensure campaign creative is implemented across the website, app, newsletters, social, and all consumer channels.
- Continuously test and explore new formats, channels, and creative approaches to maximise impact.
- Drive customer acquisition and engagement through strategic subscriber-focused campaigns.
- Partner with CRM, content, and media teams to align messaging, segmentation, and timing.
- Own and manage the marketing campaign and partnership budgets.
- Track spend against targets, ensuring efficient allocation and value for money.
- Analyse ROI of brand initiatives, campaigns, and partnerships using clear performance metrics.
- Source and secure brand-aligned partnerships and prize sponsors for marketing campaigns.
- Negotiate partnership terms and oversee execution.
- Track partner performance and deliverables to ensure mutual benefit and brand visibility.
- Collaborate cross-functionally with the digital, design, social, CRM, Studio and Sales teams.
- Brief and manage external agencies, freelancers, and creative vendors.
- Present campaign ideas and performance updates to internal and external stakeholders.
- Collaborate with internal teams on reactive or crisis communications when needed.
- Mentor and guide the Brand and Marketing Coordinator, fostering a high-performing and collaborative team culture.
- Be a passionate brand ambassador, consistently living and breathing the OneDayOnly tone, values, and voice.
- Set the tone for positivity and enthusiasm in the marketing team, creating a culture of collaboration, energy, and mutual support.
- Inspire others by championing creative thinking, celebrating team wins, and encouraging open communication.
- Help build a work environment where people feel excited to contribute, take pride in what they create, and have fun doing it.
- BCom or BA Degree in Marketing, Brand Strategy, or related field.
- 3–5 years in a brand management or campaign marketing role.
- Experience in retail, e-commerce, or D2C industries is a plus.
- Proven experience developing and managing ATL, BTL, TTL, and integrated campaigns.
- Strong analytical mindset with the ability to interpret data and campaign performance.
- Meticulous attention to detail with excellent project management skills.
- Confident communicator and collaborator.
- Budget-conscious with experience managing and reporting on marketing spend.
- High energy, proactive, and resourceful – a true go-getter who takes initiative and gets things done.
- A curious mindset with a desire to test and learn, continuously improving campaigns.
- A deep appreciation for humour, pop culture, and storytelling that doesn’t take itself too seriously – but knows when to get serious.
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What We Do
OneDayOnly is South Africa's original daily deals website. We were founded back in 2010 by Chris Oberhofer and Maurits Vermeulen, two friends who came up with an idea to do something that had not yet been done in the country: build a website where customers could get their hands on incredible brands at unbeatable discounts for a limited time. Since then, we've grown to become a force to be reckoned with in the landscape of e-commerce, set apart from the rest by our fun tone of voice and sense of humour - and, of course, our big deals. We partner with top brands and key suppliers to be able to offer products to over a million potential customers, through various channels including our daily mailer, social media accounts, email campaigns and, most recently, our mobile app - perfect for bagging big deals on the move! Of course, our website and app don't run themselves: we employ over 300 human beings to sell things, buy things, process things, repair things and work on our website and app. Not to mention pack things and deliver things. Why work for us? You'll have the unique opportunity to help a rapidly growing business get to the next level using cutting-edge technology like computers, printers, internet and electricity (even during loadshedding, woah!) But seriously, folks, you'll have the opportunity to mix and mingle with some incredibly talented people, all of whom are dedicated to driving our business forward in ways we might not have ever imagined. Our culture: We're dedicated and hard-working without falling into the trap of becoming too corporate - or boring. That said, we pride ourselves on four key principles here: growth, innovation, value and authenticity - not just amongst the individuals who work here, but as a collective - and for our customers. We foster an energetic and authentic business mentality, ensuring that if we get the basics right and have fun along the way, everything else - including sales and customers - will fall into place.
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