Brand and Sponsorship Manager

Job Description:

Brand and Sponsorship Manager

Locations: Salford Quays M50 3SP

Permanent, Full-time position: 37.5hours  

Salary: Starting £50,000

Hybrid and flexible working options available.

Are you ready to join an exciting, fast paced, and dynamic team? Join us at a time when the role of brand as a key enabler of growth is at the forefront of our business. We’re seeking a motivated Brand and Sponsorship Manager on a permanent opportunity. As a guardian for the Bupa brand, you’ll be a key part of the Brand team supporting our sponsorship activity and campaigns. We’re looking for an individual who has a passion for sponsorship who can help ignite our powerful, leading partnerships including our partnership with ParalympicsGB.

Key Responsibilities and Accountabilities

• Support the development of the sponsorship strategy through customer and brand insight, from identifying opportunities to execution.
• Oversee day-to-day sponsorship management, coordinating with our partners, creative and media agencies.
• Manage the brand sponsorship content plan, integrating partner messaging in our paid and owned channels, predominantly social media.
• Coordinate how sponsorship will sit within wider marketing campaign plans, ensuring alignment and maximizing opportunities.
• Collaborate with stakeholders to integrate our sponsorship with our wide range of customers and our people.
• Maximize sponsorship rights by working with our activation agency to bring them to life.
• Monitor campaign and brand tracking performance and provide regular updates and insights to stakeholders.
• Assist with the development and implementation of brand programmes and campaigns.
• Ensure brand consistency: Maintain a consistent brand across all marketing channels and initiatives.
• Act as a brand guardian for internal approvals and be a ‘go-to’ brand and partnership voice within the business.
• Assist in managing budgets and ensuring cost-effective use of resources.

What we require from you:

• Passion for putting the customer first and driving brand sponsorships.
• Experience delivering successful sponsorships, including identification, set-up and execution; maximising content across multiple channels to bring these to life.
• Proven track record in fostering strong relationships for cross-functional working, demonstrating influencing skills, business acumen, and commercial awareness.
• Ability to brief stakeholders and external partners, tracking performance and success.
• Highly organised and able to manage multiple projects simultaneously with the ability to remain calm under pressure.
• Social and digital mindset: Expert in developing show stopping social and content campaigns, from strategy through to delivery.
• Confident, tenacious relationship builder and problem solver.
• Strong analytical skills and excellent attention to detail.
• Motivated by challenge and solution focused.
• Proactive and results oriented.
• High energy and a positive can-do attitude. A challenger, comfortable questioning to innovate and to improve performance.
• Adaptable and open to learning new skills.
• A conscientious proactive team player.

Join us as a Brand and Sponsorship Manager and be part of a team that’s making a real difference. If you’re a trail blazer and disrupter who’s passionate about partnerships and customer-centric branding, we’d love to hear from you. Apply now to help us create fame for our customers and our people as a leading healthcare partner.

Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role as a Brand and Sponsorship Manager you will receive the following benefits and more:

• Environmental – Payroll giving scheme.
• Financial – Wagestream, Discounts platform, Enhanced Pension Scheme.
• Mental and Physical - Family Mental Health Line, Bupa Health insurance
• Social: Volunteering days and Be You at Bupa Network

Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: [email protected]

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