Brand and Content Director - Country and Classic Hits

Posted One Month Ago
Be an Early Applicant
Alexandria, MN, USA
In-Office
Senior level
Digital Media • News + Entertainment
The Role
Lead programming, content and brand strategy for Country and Classic Hits radio stations. Set policies, oversee day-to-day content decisions, manage budgets, supervise and develop staff, collaborate with sales, promotions, engineering and digital teams, ensure FCC compliance, and represent the station at events.
Summary Generated by Built In
Job Summary & Responsibilities
    • Set programming, content and operational policy and strategic mission for radio station in collaboration with General Manager.
    • Ensure execution of policies, goals and action plans are enacted by communicating to appropriate individuals.
    • Study and plan for the future.
    • Responsible for the day to day brand and content decisions.
    • Develop maintain, administer and take ownership of budget.
    • Work with and provide direction to station employees.
    • Work closely with sales management and promotions to achieve revenue budgets.
    • Build synergy with digital staff to provide digital extensions through the website and digital media.
    • Knowledgeable of and applies as needed all current FCC rules and regulations.
    • Work closely with engineering staff in overseeing the technical and audio components in regards to station function and sound.
    • Provide direct supervision of employees in the following ways: Develop a strong brand and content through applicable training, evaluation, and coaching; Consult and collaborate with VP/GM and others in management in the areas of personnel, recruitment, hiring and development of personalities and other staff;; Critique and provide performance feedback employees on a regular basis;
    • Work cooperatively and collaboratively with corporate programming, engineering, production, digital and sales departments as well as others.
    • Acts in a professional manner when representing each station.
    • Represent station at various events.
    • Complete other duties as assigned.
Preferred Qualifications
    • Experience as a successful Brand & Content or Program Director. Experience in a supervisory position preferred.
    • Proven ability to function effectively under deadlines and in high-pressure situations.
    • Operating knowledge of digital radio automation systems and music scheduling software (if a music station)
    • Thorough understanding of FCC guidelines regarding compliance with rules including indecency, profanity, payola/plugola, and contesting.
    • Ability to bring out and understand overall branding and content objectives and philosophies.
    • Exercise discretion and good judgment.
    • Ability to interact and communicate effectively with diverse groups of individuals.
    • Quick and clear thinking required.
    • Project an appropriate professional appearance and demeanor.
    • Ability to work in compliance with company policies and procedures.
    • Ability to function in a team environment.
    • Must have a valid driver's license and clean driving record as determined by the Company. 
    • Physical Requirements:
      • Ability to read, hear and speak clearly.
      • Ability to prepare reports, business correspondence, and business proposals.
      • Must have manual dexterity for keyboarding and manipulating control and tools.
      • Ability to communicate in English both verbally and in writing.
      • Requires the ability to think critically, strategically and tactically and to articulate information in clear, concise manner to others.

    The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.


Skills Required

  • Knowledge of and ability to apply current FCC rules and regulations (indecency, profanity, payola/plugola, contesting).
  • Develop, maintain, administer and take ownership of budget.
  • Provide direction and supervision to station employees; training, evaluation, coaching and performance feedback.
  • Must have a valid driver's license and clean driving record as determined by the Company.
  • Ability to read, hear and speak clearly; prepare reports and business correspondence; manual dexterity for keyboarding and controls; communicate in English.
  • Experience as a successful Brand & Content or Program Director (preferred).
  • Experience in a supervisory position (preferred).
  • Proven ability to function effectively under deadlines and in high-pressure situations (preferred).
  • Operating knowledge of digital radio automation systems and music scheduling software (if a music station) (preferred).
  • Ability to bring out and understand overall branding and content objectives and philosophies; exercise discretion and good judgment (preferred).
  • Ability to interact and communicate effectively with diverse groups; quick and clear thinking; professional appearance and demeanor (preferred).
  • Ability to work in compliance with company policies and procedures and function in a team environment (preferred).

Hubbard Broadcasting, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hubbard Broadcasting, Inc. and has not been reviewed or approved by Hubbard Broadcasting, Inc..

  • Healthcare Strength — Medical, dental, and vision coverage are offered to eligible employees and dependents, alongside FSAs/HSAs, telehealth, and an Employee Assistance Program. Company-paid life and disability with optional supplemental coverage further reinforce the health and protection package.
  • Retirement Support — A 401(k) plan is available with employees able to begin saving on day one and a company match provided after a waiting period. Full vesting from the start strengthens long-term financial support.
  • Leave & Time Off Breadth — Nine paid holidays, accruing vacation that increases with tenure, and family leave are included to support time away needs. These elements collectively offer a structured time-off framework across life events.

Hubbard Broadcasting, Inc. Insights

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The Company
HQ: Minneapolis, MN
810 Employees
Year Founded: 1923

What We Do

Hubbard Broadcasting, Inc. is a St. Paul, Minnesota family-owned and -operated broadcasting company with 10 television stations located in Minnesota, New York and New Mexico; 50 radio stations located in Minnesota, Illinois, Missouri, Ohio, Arizona, Washington, Florida, and Washington DC; F & F Productions, one of the premier high-definition remote production companies in the U.S.; CONUS Archives, a video content provider; 2060 Digital, a full service digital company, and REELZ, a national cable and satellite entertainment channel.

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