Brand and Advertising Leader

Job Description SummaryThe Brand & Advertising Leader, CFM International, a 50/50 joint company of GE Aerospace and Safran Aircraft Engines, will prioritize building and stewarding the CFM brand globally. This role will own advertising strategy and execution to drive brand familiarity, awareness, and customer engagement with airlines, lessors, and key industry stakeholders. This person will also have the opportunity to learn from and support the global GE Aerospace enterprise brand advertising. This role requires a strategic thinker with superior organizational skills, and the ability to manage cross-functional teams and external agencies. This is an excellent opportunity for a classically trained brand/CPG marketer who wants to apply rigorous brand-building, AI-enabled marketing, and lean ways of working (including FLIGHT DECK principles) in a complex, global B2B aerospace environment. You will lead end-to-end brand campaigns, manage agencies, champion brand governance, and use data and analytics to improve performance and efficiency.Job Description

Key Responsibilities

Advertising Strategy:

• Develop and implement comprehensive advertising strategies that align with business objectives and campaign goals, prioritizing customer, and stakeholder needs.
• Collaborate with internal stakeholders to ensure alignment with broader marketing and business strategies, gathering proof points to support brand messaging.
• Shape and steward CFM’s brand voice, visual identity, and brand frameworks, ensuring consistency across all channels and regions.
• Maintain a strong understanding of competitors, market dynamics, and growth segments to identify opportunities for differentiation and strategic advantage.
• Use data-driven insights and AI tools to refine strategy and enhance impact.

Campaign and Project Management:

• Lead the planning, execution, and optimization of advertising campaigns across multiple channels including out of home, digital, print, and events, ensuring on-time, on-budget delivery.
• Define clear objectives, target audiences, key messages, deliverables, and KPIs 
• Ensure consistency in brand messaging and visual identity across all advertising
• Leverage project management software to track in-market advertising plans, streamline workflows and improve productivity.
• Budget management in collaboration with financing, sourcing and external agency teams, including budget tracking and reporting.
• Act as the primary point of contact between client teams, internal creative teams, and external creative agencies and vendors.

Brand governance

• Maintain ongoing brand governance to ensure consistency in brand messaging, visual identity, and adherence to brand guidelines across all initiatives.
• Provide brand training tools, and guidance for internal teams and partners; respond to brand-related questions as the key point of contact for all brand related inquires.

Agency and Vendor Management:

• Manage relationships with external advertising agencies and vendors to ensure high-quality strategic and creative work, on time and within budget.
• Define project scope, objectives, deliverables, budget and timing; lead the review and approval of final production files for release.

Cross-Functional Collaboration:

• Partner closely with Product Marketing, Communications, Events, and Digital teams to ensure advertising efforts are integrated and support overall business objectives.
• Provide branding support to all CFM team members across functions - including digital, social, trade shows, media relations and internal communications.

Performance Measurement:

• Define key performance indicators (KPIs) for advertising campaigns and track progress against goals.
• Prepare regular reports and presentations to communicate campaign results and insights to leadership.

Organization and Ways of Working

• Manage multiple projects simultaneously in a fast-paced, matrixed environment.
• Summarize key meetings, clarify next steps and owners, and proactively resolve roadblocks while remaining calm under pressure.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• 5–8 years in advertising, marketing, or brand roles with a strong foundation in brand-building (CPG or other brand-led sectors preferred) and interest in B2B. Experience in aerospace or industrial sectors is a plus
• Proven track record of developing and executing multi-channel campaigns with measurable results
• Experience managing external agencies and vendors, from briefing through production and optimization

Skills

• Strong strategic thinking and analytical skills, connecting brand activities to business outcomes and using data/AI to inform decisions
• Excellent written, visual, and verbal communication, including clear briefs, persuasive storytelling, and polished leadership presentations
• Proficiency with digital marketing tools and platforms, and comfort learning new AI, analytics, and project management solutions.
• Demonstrated ability to manage multiple priorities, with strong organization, attention to detail, and follow-through. 
• Comfortable navigating ambiguity, building structure, and driving clarity across stakeholders. 
• Curiosity about aerospace innovation; current industry knowledge a preferred, but not required
• Bi-lingual English/French speaker is a plus

The base pay range for this position is $119,000 - $158,000. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set. This position is also eligible for an annual discretionary bonus based on a percentage of your base salary. This posting is expected to close on 4/26/26.

GE Aerospace offers comprehensive benefits and programs to support your health and, along with programs like HealthAhead, your physical, emotional, financial and social wellbeing. Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach from GE Aerospace; and the Employee Assistance Program, which provides 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Aerospace Retirement Savings Plan, a 401(k) savings plan with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness. ​

GE Aerospace (General Electric Company or the Company) and its affiliates each sponsor certain employee benefit plans or programs (i.e., is a “Sponsor”). Each Sponsor reserves the right to terminate, amend, suspend, replace or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a Sponsor’s welfare benefit plan or program. This document does not create a contract of employment with any individual.

Additional Information