The Brand Analyst will analyze and evaluate brand performance and perception relative to the market. The Analyst will gather, compile, and understand data including conducting market research, and providing actionable insights to enhance customer engagement, brand equity, and visibility. The Analyst will collaborate with team leads and supervisors on execution/implementation of marketing best practices.
Duties & Responsibilities:
- Conduct market research to identify trends, competitive landscape, and consumer preferences relevant to our brand.
- Gather raw data from multiple sources.
- Compile and understand major themes within the data.
- Draw sound conclusions from large sums of data and recommend resolutions.
- Make blog, website, and social media recommendations to optimize user engagement.
- Utilize research methodologies to gather qualitative (why and how) and quantitative (what and when) data on brand perception and consumer behavior.
- Collaborate cross-divisionally with teams to align brand strategies and campaigns with business objectives.
- Identify areas of opportunity, challenges, and change impact for brand and cross-divisional initiatives.
- Monitor and analyze brand performance metrics such as brand awareness, brand sentiment, and assess our brand health.
- Prepare comprehensive reports and presentations summarizing findings, insights, and recommendations.
- Assist in the development of campaign effectiveness reporting.
- Develop and maintain audience segmentation.
- Present opportunities and recommendations to the Brand Leadership Team to guide and inspire changes to enhance brand experience.
- Document findings and recommendations.
- Attend meetings and seminars.
- Be available to work additional hours, as the business needs dictate.
- Other duties as assigned.
Requirements:
- High School Diploma and 2 years of experience in marketing, marketing research, data analysis, or a related field.
Qualifications/Skills:
- Ability to gather, interpret, and analyze data from various sources to provide actionable insights and make data-driven recommendations.
- Ability to identify emerging trends, innovative approaches, and opportunities for brand differentiation to drive growth and brand awareness.
- Intermediate experience with data analysis tools, such as Google Analytics and Microsoft Excel
- Excellent oral, active listening, and written communication skills.
- Fully developed and effective presentation skills.
- Time management, organizational, keen attention to detail, and prioritization skills.
- Critical thinking.
- Ability to work both independently and within a team with minimal direct supervision.
- Ability to handle stress professionally, calmly, and effectively.
- Positive and professional attitude.
Market range 6 Non-Exempt / Hours: 37.5 hours per week
Salary Range: $45,446 - $70,694
Accepting applications until: 7/27/2026
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- High School Diploma
- 2 years of experience in marketing, marketing research, data analysis, or a related field
- Ability to gather, interpret, and analyze data from various sources to provide actionable insights
- Intermediate experience with Google Analytics
- Intermediate experience with Microsoft Excel
- Excellent oral, active listening, and written communication skills
- Fully developed and effective presentation skills
- Time management, organizational, attention to detail, and prioritization skills
- Critical thinking and ability to draw conclusions from large data sets
- Ability to work independently and within a team with minimal supervision
What We Do
NYCM Insurance is a property and casualty insurance carrier that has been providing coverage to residents and businesses in New York since 1899. With a team of over 975 employees, and a network of over 1,400 independent agents, NYCM is dedicated to providing superior service and a quality customer experience. Our story began in Edmeston, NY – a tiny rural town known for its agricultural community – when one farmer lost everything in a fire. Realizing that the town needed to be better prepared for the future, 27 businessmen and residents came together to pool money and protect one another from fires and lightning, officially establishing the New York Central Mutual Fire Insurance Company under founder VanNess D. Robinson in 1899. We are a family founded and run company and believe in staying true to our small-town roots. Over 120 years later, we’re still operating in our original town of Edmeston, NY and have expanded to include three additional offices in Sherburne, Orchard Park and Canajoharie, further investing ourselves in New York State and our local communities. We are also highly invested in our 900+ employees. We know that our best work comes from an inspired internal culture and our drive to succeed as a team. Between our employee base and a network of over 1,200 independent agents, NYCM Insurance is proud to service over 525,000 insureds. Our insurance lines include Home, Auto, Umbrella, Commercial and more. NYCM Insurance is proud to work with various partners to offer additional types of coverage for many areas of your life including special events, motorcycles, off-road vehicles, bicycles, yachts, collector cars and more. These partnerships help us ensure that you and yours are always protected no matter what life throws at you. At the end of the day, our reason for doing business is the same as it was 120 years ago. We believe in providing genuine care; so that we can all have hope for a better tomorrow and the courage to persevere.
