Brand Ambassador - Lagos

Job Title:

Brand Ambassador - Lagos

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role: 

The Brand Ambassador represents brands within a multicultural outlet and channel environment. It requires a deep understanding of the complex motivations of consumers and customers in a highly sensitive environment and highly competitive luxury spirit market.

The Brand Ambassador will work primarily in the high-end segments of the on-trade Channel (4 & 5 stars). While there is no direct people management responsibility, the brand ambassador will work closely with the On Trade channel's Marketing and Sales teams to achieve targets.

The Brand Ambassador will regularly engage with groups of HNW individuals delivering world class brand immersion experiences to them.

Role Responsibilities: 

• Develop and implement appropriate sales strategies for each individual account working with the Commercial Managers.
• Achieve targeted profits, volume targets, and customer service levels as outlined and agreed to in the business plans.
• Work with the Sales team to ensure adequate distribution of the brands.
• Engage the account of all new product launches in a timely manner and work actively towards maximising product listings in the outlets.
• Identify and research new customers with the Commercial or key account managers and agree on the plan to maximise Reserve brand sales in these accounts.

Brand Building activity

• Together with the Marketing Manager and the Sales team, assess the market to identify action opportunities to present the luxury brand portfolio in the best way to maximise brand strength and sales volume.
• Implement the customer marketing plans for these brands.
• Ensure all activities and events contribute to building brand equity and reinforce the positioning of the brand both within the brand portfolio and in the customer/ consumer mindset.

Customer Relationship Management

• Build strong relationships with customers and consumers.
• Regularly engage customers, consumers and key influencers with a clear agenda and desired outcome, ie. to enhance brand awareness build brand equity, distribution, sales and profitability.
• Be acknowledged in the trade as a leading authority in spirits luxury brands.

Training

• Provide specialist knowledge to Customers through regular training on luxury brands.
• Ensure that their own professional knowledge is continuously updated.

Tactical Activities

• Collect information for category/ brand performance in the Accounts, analyse brand movements, and complete sales analysis for the brands.
• Identify outlets with growth opportunities and design trade programs to increase share and volumes.
• Work as a spirit’s consultant to the RSMs as well as to the F&B Manager/ Account.

Others

• Identify development opportunities to build the capability of DBN staff associated with the brand.
• Ensure that all customer activities undertaken comply with the law of the land and in accordance with company policies and procedures

Experience / skills required:

• 2- 5 years of experience in direct Sales or F&B Sales, preferably in high-end hotels or luxury boutiques.
• Should be extremely fluent in written and spoken English; knowledge of a Continental language (French, Spanish, Italian, etc) will be advantageous.
• Excellent understanding and knowledge of spirits.
• Passion for and identification with luxury brands as a category.
• Ability to be the spokesperson for the luxury brands: should be able to “reflect the luxury
• world” in his approach and apply it to the activation of the product range.
• Indepth understanding of the Ontrade customers and industry practices.
• Ability to convert brand & sales plans into implementation.
• Ability to influence people at all levels (DBN staff, bar staff, F&B Managers)
• Ability to work effectively in a multicultural environment.
• Ability to translate strategy into practical implementation.
• Excellent commercial skills
• Excellent public speaking skills and reach out to a range of audiences through
• presentations and written communication.

 
Flexible Working Statement: 

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. 

Diversity statement: 

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.