Brand & Media Specialist

Amp Up Your Career

We are seeking a Brand & Media Specialist who is ready to join an organization that combines passion and performance to shape a better world. As a Global Top Employer 2026, Amplifon is a place where your expertise improves lives and accelerates your career.

As a Brand & Media Specialist, you will lead offline-first media strategy and integrated campaign execution to drive new customer acquisition and strengthen Amplifon’s brand presence across Canada. You will manage the full media life cycle end-to-end from planning and briefing through measurement and optimization, while partnering closely with clinic teams, agency partners, and cross-functional marketing colleagues.

Compensation: Based on qualifications we anticipate the hiring range will be $80,000-$95,000.

Hybrid Work: We require team members to be in the Mississauga office two to three days per week, offering flexibility while fostering in-person collaboration.

Benefits Offered:

• Health & Financial: Extended Medical, Dental, Vision Benefits, RRSP and DPSP with company match, and tuition reimbursement.
• Work-life Balance: Generous vacation, paid holidays, and flexible work arrangements.
• Well-being: Access to our Wellness Hub and Employee Assistance Program (EAP), providing holistic support for you and your family.
• Career Development: Access to Ampli-Academy, LinkedIn Learning, Coursera, team training, and additional specialized training.

Responsibilities:

Media Strategy & Execution

• Lead integrated, offline-first media strategy and end-to-end campaign execution—including Direct Mail, Print, Out-of-Home, and Local Marketing—ensuring strong coordination with digital channels.
• Own Direct Mail strategy, segmentation, creative planning, testing, and performance optimization to drive new customer acquisition.
• Develop and execute local marketing programs, toolkits, and community activation strategies in close partnership with clinic teams, ensuring strong field alignment and support.

Brand & Agency Management

• Serve as a brand steward by driving creative development, managing agency partners, and ensuring consistent, high-quality brand execution across all touchpoints.

Performance Analysis & Project Management

• Analyze and communicate media performance, distilling insights into clear recommendations, forecasts, and investment decisions for leadership and cross-functional teams.
• Manage multiple concurrent projects with strong prioritization, cross-functional alignment, stakeholder communication, and disciplined budget oversight.

Must-Have Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 4+ years of integrated offline media planning experience in B2C, retail, or media agency environments.
• Experience working within or managing media and brand agencies.
• Proven ability to manage $1.5MM+ marketing budgets with strong pacing, reconciliation, and ROI focus.
• Demonstrated success leading large-scale integrated marketing campaigns and cross-functional teams.
• Advanced Excel skills and strong data proficiency for forecasting, channel analysis, and performance evaluation.

Preferred Qualifications:

• Strong understanding of full-funnel media, customer journeys, and acquisition performance metrics (CPL, CPA, ROI).
• Experience turning audience, market, or performance insights into actionable strategies and recommendations.
• Exceptional project management, prioritization, and organizational capabilities in fast-paced environments.
• Clear, persuasive communication and storytelling skills, with the ability to simplify complex analysis.
• Ability to influence without authority, operate autonomously, and make well-informed decisions.
• Innovative, entrepreneurial mindset with a strong bias toward action and continuous improvement.

Amplifon is the global leader in the hearing care retail market, empowering people to rediscover all the emotions of sound. With a presence in 25 countries and 20,300 employees worldwide, we are a team of diverse, innovative talent dedicated to improving lives through customer experience.

Amplifon Americas, headquartered in Minneapolis, MN, supports Amplifon Canada, Amplifon Hearing Health Care, GAES, and Miracle-Ear bridging retail and insurance industries to provide comprehensive hearing well-being across Canada, LATAM, and the United States.

Amplifon Canada leads the way in innovation and customer experience, helping millions with hearing loss. With over 130 clinics across Canada, we’ve developed a deep understanding of how to care for customer needs, and we take pride in having a positive impact on every customers quality of life.

Please note that AI tools may be used to assist in resume screening. All hiring decisions are made by our recruitment team.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

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