At Raising Cane’s Chicken Fingers®, we serve only the most Craveable Chicken Finger Meals® — it’s our ONE LOVE®. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane’s in the U.K!
Job DescriptionThe Brand Activations Manager leads the strategy, execution, and evolution of large-scale brand activations and consumer-facing experiences that drive engagement, brand relevance, and business impact. This role operates with a high-level of autonomy, partners closely with executive and key stakeholders, and provides leadership across activation planning, execution, and performance reporting. The Senior Manager guides team members and ensures brand activations align with enterprise priorities and long-term brand strategy.
Your Impact and Responsibilities:
- Lead the strategy and execution of high-impact brand activations that support marketing and enterprise business objectives
- Serve as a primary point of contact for executive and senior stakeholders, providing clear communication, recommendations, and updates
- Develop and present activation strategies and proposals, including objectives, brand integration, investment rationale, and risk considerations
- Oversee talent, sponsorship, and partnership strategy, including negotiation, alignment, and long-term relationship management
- Provide leadership, direction, and coaching to team, ensuring consistent execution and professional development
- Lead cross-functional collaboration with Marketing, Operations, Creative, PR, and external partners to deliver seamless activations
- Own execution of priority activations and provide oversight for on-site delivery, escalation management, and contingency planning
- Monitor cultural, consumer, and industry trends to identify scalable activation opportunities and innovation
- Manage budget oversight and executive-level post activation reporting, delivering insights, learnings, and recommendations
Travel Requirements:
- Up to 50% travel to support activations and events
Required Qualifications:
- 5-7 years of experience in brand activations, event marketing, or experiential marketing supporting large-scale, high-visibility events
- Bachelor's degree in marketing or related field
- Proven experience leading complex activations with senior or executive-level stakeholders
- Strong strategic, project management, and decision-making skills with hands-on execution experience
- Experience managing talent, sponsorships, and contract negotiations
- Demonstrated ability to lead teams and influence cross-functional partners
- Excellent executive-level written and verbal communication skills
- Comfort operating in a fast-paced, evolving environment with shifting priorities
- Proficiency in Microsoft Excel, Outlook, PowerPoint, and Word
- Flexibility to work non-standard hours, including evenings, weekends, and holiday as needed
All your information will be kept confidential according to EEO guidelines.
Terms of Use
Privacy Policy
Candidate Privacy Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Skills Required
- 5-7 years of experience in brand activations, event marketing, or experiential marketing supporting large-scale, high-visibility events
- Bachelor's degree in marketing or a related field
- Experience leading complex activations with senior or executive-level stakeholders
- Strong strategic, project management, and decision-making skills with hands-on execution experience
- Experience managing talent, sponsorships, and contract negotiations
- Ability to lead teams and influence cross-functional partners
- Excellent executive-level written and verbal communication skills
- Ability to operate in a fast-paced, evolving environment with shifting priorities
- Proficiency in Microsoft Excel, Outlook, PowerPoint, and Word
- Flexibility to work non-standard hours, including evenings, weekends, and holidays, as needed
Raising Canes Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Raising Canes and has not been reviewed or approved by Raising Canes.
-
Strong & Reliable Incentives — Additional earning opportunities such as certified trainer pay, “bird specialist” premiums, and late‑night differentials are explicitly offered on top of base wages. These add‑ons can materially lift hourly earnings for eligible shifts and roles.
-
Pay Growth & Progression — Pathways like certifications and role advancement provide clear avenues to increase pay, with noted examples of sizeable bumps from initial starting rates. Recent actions raising shift‑manager pay and publicized multi‑year wage increases reinforce upward movement in targeted roles.
-
Wellbeing & Lifestyle Benefits — Standout perks include $10,000 first‑time homebuyer assistance, education programs (including no‑cost high‑school diplomas), flexible scheduling, holiday closures, and broad discount and fitness offerings. This breadth aims to support financial goals and day‑to‑day convenience beyond core pay.
Raising Canes Insights
What We Do
Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has over 800 restaurants in 41 states, with many new restaurants under construction. The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. RAISING CANE'S® vision is to grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.
