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We are the premier western sports & entertainment company - uniting arena, screen, & story in one powerful ecosystem
The Role
Develop and execute brand marketing strategies for live events, activations, sponsorships, and integrated campaigns. Manage agencies, vendors, budgets, timelines, creative assets, and cross-functional stakeholders from concept through execution. Design audience engagement and conversion strategies, extend live experiences across digital and social channels, and measure performance against KPIs. The role requires strong marketing strategy, project management, creative problem-solving, and willingness to travel for key events.
Summary Generated by Built In
WHO WE ARETeton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West.From large-scale events like The American Rodeo to Cowboy+, Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment!
WHO YOU AREThe Brand Marketing Manager, Events & Activations is a contract-to-hire role that brings Teton Ridge's brands to life through live experiences, events, partnerships, and integrated marketing campaigns.This role combines strategic thinking with hands-on execution. You'll take business and brand priorities, develop activation strategies around them, bring together the right internal and external partners, and manage programs from idea through execution.Importantly, we view events and activations as a marketing channel, not simply a brand presence. The goal is to create memorable experiences that also drive measurable outcomes, whether that's subscriptions, ticket sales, entries, first-party data capture, or deeper engagement with our brands.The ideal candidate is a strong marketer and operator who can develop a thoughtful strategy, communicate it clearly, engage stakeholders, and then roll up their sleeves to make it happen.RESPONSIBILITIES
Brand, Event, & Activation Marketing
WHO YOU AREThe Brand Marketing Manager, Events & Activations is a contract-to-hire role that brings Teton Ridge's brands to life through live experiences, events, partnerships, and integrated marketing campaigns.This role combines strategic thinking with hands-on execution. You'll take business and brand priorities, develop activation strategies around them, bring together the right internal and external partners, and manage programs from idea through execution.Importantly, we view events and activations as a marketing channel, not simply a brand presence. The goal is to create memorable experiences that also drive measurable outcomes, whether that's subscriptions, ticket sales, entries, first-party data capture, or deeper engagement with our brands.The ideal candidate is a strong marketer and operator who can develop a thoughtful strategy, communicate it clearly, engage stakeholders, and then roll up their sleeves to make it happen.RESPONSIBILITIES
Brand, Event, & Activation Marketing
- Develop marketing and activation plans around key events, campaigns, partnerships, and business priorities.
- Manage the planning and execution of brand activations, experiential campaigns, sponsorship activations, and other live marketing opportunities.
- Translate brand and business objectives into experiences that engage audiences and drive measurable action.
- Identify creative ways to extend live experiences into digital, social, content, and other marketing channels.
- Develop on-site engagement and conversion strategies, including promotional offers, QR journeys, contests, lead capture, and other calls to action.
- Work closely with creative, content, digital, social, events, sales, and partnerships teams to bring programs to life.
- Develop clear briefs, plans, timelines, budgets, and status updates that keep stakeholders aligned.
- Coordinate agencies, vendors, freelancers, venues, and external partners as needed.
- Collaborate with partnership and sponsorship teams to develop activations that create value for both audiences and partners.
- Manage activation details including signage, branded environments, collateral, promotional materials, giveaways, and supporting content.
- Manage program budgets and timelines across multiple concurrent initiatives.
- Track activation performance against established goals & KPIs and report on results.
- Use results and audience insights to identify opportunities to improve future programs.
- 4–6 years of experience in brand marketing, experiential marketing, event marketing, integrated marketing, or a related field.
- Experience developing and executing marketing campaigns or live brand activations from concept through completion.
- Strong project management skills and the ability to manage multiple initiatives at once.
- Ability to turn broad business objectives into clear, actionable marketing plans.
- Confidence working across teams and presenting recommendations to stakeholders.
- Experience managing agencies, vendors, budgets, and production timelines.
- Strong creative instincts with an understanding of how brand experiences can drive measurable business results.
- Comfortable operating in a fast-moving environment where strategy and execution often go hand in hand.
- Willingness to travel for key events and activations.
- Experience working in media, entertainment, sports, lifestyle, consumer brands, or events.
- Experience marketing large-scale live events or multi-day experiences.
- Experience working with sponsorships, brand partnerships, or experiential agencies.
- Experience developing integrated campaigns across broadcast, digital, social, editorial, and live events.
- Familiarity with marketing analytics, audience insights, and campaign measurement.
- Experience working with creative briefs, production teams, agencies, and experiential vendors.
- Brand Thinking: Understands how individual campaigns and experiences contribute to long-term brand equity.
- Creative Problem Solving: Develops fresh ideas and finds practical ways to bring them to life.
- Executional Excellence: Turns strategy into organized, detail-oriented execution.
- Collaboration: Builds strong relationships across creative, content, events, sales, digital, and other teams.
- Audience Focus: Designs experiences around what audiences value, not simply what the company wants to promote.
- Commercial Mindset: Understands how marketing activations can support revenue, partnerships, audience growth, and business objectives.
- Ownership: Takes accountability for outcomes and proactively solves problems.
- Adaptability: Thrives in a fast-moving environment where priorities and opportunities can change quickly.
Skills Required
- 4–6 years of experience in brand marketing, experiential marketing, event marketing, integrated marketing, or a related field
- Experience developing and executing marketing campaigns or live brand activations from concept through completion
- Strong project management skills and ability to manage multiple initiatives simultaneously
- Ability to turn broad business objectives into actionable marketing plans
- Confidence working cross-functionally and presenting recommendations to stakeholders
- Experience managing agencies, vendors, budgets, and production timelines
- Strong creative instincts and understanding of measurable brand experiences
- Comfort working in a fast-moving environment where strategy and execution are integrated
- Willingness to travel for key events and activations
- Experience in media, entertainment, sports, lifestyle, consumer brands, or events
- Experience marketing large-scale live events or multi-day experiences
- Experience with sponsorships, brand partnerships, or experiential agencies
- Experience developing integrated campaigns across broadcast, digital, social, editorial, and live events
- Familiarity with marketing analytics, audience insights, and campaign measurement
- Experience with creative briefs, production teams, agencies, and experiential vendors
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The Company
What We Do
Join the Ride. Shape the Future of the Western World. At Teton Ridge, we’re more than a sports and media company—we’re a movement. From the heart-pounding action of The American Rodeo, to the storytelling power of The Cowboy Channel, Cowboys & Indians Magazine, and Teton Ridge Entertainment in Hollywood, we are redefining what it means to live and breathe the Western way of life. Whether it’s showcasing elite horsemanship in The Performance Horseman, capturing the grit of the Arizona Ridge Riders bull riding team, or preserving Western culture from the TR9 Ranch to audiences coast to coast, Teton Ridge is where tradition meets innovation. This is where passionate people come to make an impact—whether you’re in the arena, behind the camera, or creating what’s next. Ready to ride with us? Explore our opportunities and become part of something legendary.
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