Brand & Activation Manager Watson says

Posted 15 Days Ago
Be an Early Applicant
Vienna, AUT
In-Office
47K-47K Annually
Mid level
Food • Agriculture • Chemical • Manufacturing
The Role
The Brand & Activation Manager is responsible for developing and driving the Watson Says portfolio strategy, creating market activations, and collaborating on global beverage platform initiatives.
Summary Generated by Built In

AGRANA Fruit is part of the AGRANA Beteiligungs-AG, operating at 26 production sites on 5 continents worldwide. We offer a wide range of creative and innovative solutions for the food and beverage industry. Our fruit solutions deliver high quality fruit, which is expertly prepared to be used in the dairy, ice cream, bakery, food service and beverage industries. AGRANA Fruit’s product development work incorporates the latest global nutritional and health trends.

Your Impact

  • Own and grow the Watson Says portfolio & category strategy across Europe
  • Turn insights into winning innovations, assortments & LTOs
  • Drive strong in-market activation (campaigns, events, POS, sampling)
  • Bring the brand to life with 360° campaigns & compelling content
  • Enable Sales with sharp storytelling & customer-ready concepts
  • Collaborate globally and shape a scalable beverage platform

Your ideal profile

  • 3–5 years in Brand / Trade Marketing / Activation (FMCG or Beverage)
  • Passion for building premium, trend-led brands
  • Strong commercial mindset + hands-on execution
  • Experience in foodservice or distributor-driven environments is a plus
  • Excellent storytelling & stakeholder skills
  • Fluent English; any other European language (ideally German, French or Spanish) is a plus

Our offer:

  • Real ownership & visibility
  • International scope, high-growth category
  • Build an emerging beverage brand with entrepreneurial spirit
  • Direct impact on business growth
  • Flexible home office option in alignment with your leader
  • AGRANA "Fit Program" offering various sports and health programs
  • Due to legal requirements, we disclose a minimum salary of €47,368.02 gross p.a. (full-time) according to the collective agreement

Find out more about AGRANA Fruit and also visit us on LinkedIn.

As a global company, we are very proud of our diverse workforce and attach great importance to equal opportunity and diversity. We welcome and encourage everyone regardless of age, disability, ethnicity, gender, religion or sexual orientation who is passionate about our company to apply.

Have we caught your interest? Then we look forward to receiving your application.

Skills Required

  • 3-5 years in Brand / Trade Marketing / Activation (FMCG or Beverage)
  • Strong commercial mindset + hands-on execution
  • Excellent storytelling & stakeholder skills
  • Fluent English; any other European language (ideally German, French or Spanish) is a plus
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
9,077 Employees
Year Founded: 1988

What We Do

AGRANA is an internationally oriented Austrian company that refines agricultural raw materials into a wide range of industrial products for the processing sector, primarily in the fruit, starch, and sugar segments.

Similar Jobs

Snap Inc. Logo Snap Inc.

Embedded Engineer, Operating System

Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Hybrid
Vienna, AUT
5000 Employees

Mondelēz International Logo Mondelēz International

Manager Category Finance FP&A Confectionery & Growth Platforms MEU

Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Remote or Hybrid
7 Locations
90000 Employees

Snap Inc. Logo Snap Inc.

Spectacles Student Worker- Computer Vision Engineering

Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Hybrid
Vienna, AUT
5000 Employees

Snap Inc. Logo Snap Inc.

Spectacles Student Worker - Software Engineering - Graphics

Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Hybrid
Vienna, AUT
5000 Employees

Similar Companies Hiring

Turion Space Thumbnail
Aerospace • Artificial Intelligence • Hardware • Information Technology • Software • Defense • Manufacturing
Irvine, CA
150 Employees
Fortune Brands Innovations Thumbnail
Manufacturing
Deerfield, IL
2450 Employees
Amalgamated Sugar Thumbnail
Food • Greentech • Agriculture • Industrial • Manufacturing
Boise, Idaho
768 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account