The Role
Manage business and distribution for the REG segment, focusing on MSME clients, while ensuring revenue and portfolio targets are met through effective team management and strategic relationships.
Summary Generated by Built In
- Manage business and distribution for REG business within Business Lending Group for complex geograhpical locations (bigger geographical areas with multiple districts and business pockets) with different business dynamics
- REG business will cater to MSME clients with turnover upto INR 30 Crs
- Ensuring overall portfolio and revenue targets are met.
- Managing front line sales for driving business
- Managing key/strategic relation like channels like Branch & other channels for creating lead funnel.
- Building profitable franchise for SME.
- Manage and arrest slippage and maintain portfolio quality
- Manage and build granular business upto exposure upto INR 5 Crs within turnover of 30 crs
- Responsibility for non-interest revenue including processing fee and trade & forex income
- Build and manage team including RMs
- Drive business plan and strategy for growth in REG segment across Regions
- Develop and enhance channel sales & support functions
- Manage compliance related aspects like covenant monitoring, audit compliances etc
- Manage health of portfolio with close control of SMA and NPA
- Engage with credit and operations, risk management, IT, Compliance etc to enchance various policies and processes
- Establish team performance matrix, expectation and regularly review performance.
- Manage portfolio with increase cross sell / stickiness
- Increase penetration of self-funding book (CASA, TD)
- Expansion into new geographies
- Monitor & review business profitability
- Maintaining TAT & FTR controls
Qualification required: Graduate/ Post Graduate
Min Exp: 12 - 15 years
Max Exp: 13 - 15 years
Skills Required
- Graduate/ Post Graduate
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The Company
What We Do
CSB is a full service bank established in 1920 and headquartered in Thrissur, Kerala. CSB has over 703 branches covering not just the district headquarters and large towns but also semi-urban and rural centers. Thanks to its unique origin and history, CSB is considered a household banking brand in Kerala. CSB offers Retail, Wholesale and SME Banking services through its footprint of over 703 branches across the country serving over 2 million customers.








