Bilingual IMC Project Coordinator

Posted 3 Days Ago
Be an Early Applicant
Alpharetta, GA, USA
In-Office
Mid level
Consumer Web • Appliances
The Role
Coordinate cross-functional IMC and go-to-market projects as liaison between HQ, Marketing, and GTM teams. Manage timelines, milestones, meetings, product launch activities, status reports, and stakeholder communication to ensure timely project delivery and continuous process improvement.
Summary Generated by Built In

Position Overview:

The IMC (Integrated Marketing Communications) Project Coordinator will serve as the key liaison between HQ, the Marketing team, and the GTM organization. This role is responsible for coordinating cross-functional projects, supporting integrated marketing initiatives, and ensuring the successful execution of GTM projects and product launches.

Key Responsibilities:

  • Serve as the primary liaison between HQ, the Marketing team, and the GTM organization to ensure effective communication and alignment.
  • Coordinate cross-functional marketing and GTM projects from planning through execution.
  • Support collaboration among Marketing, GTM, Product, Sales, and other stakeholders to ensure successful project delivery.
  • Coordinate product launch activities and support the execution of go-to-market plans.
  • Track project timelines, milestones, deliverables, and follow up on action items to ensure projects remain on schedule.
  • Organize project meetings and proactively identify and coordinate the resolution of project issues.
  • Prepare project updates, presentations, and status reports for management and HQ.
  • Continuously improve project coordination and communication processes to enhance cross-functional collaboration.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, Project Management, or a related field.
  • 2–3+ years of experience in project coordination, integrated marketing, GTM, marketing operations, or cross-functional project support.
  • Strong organizational and project coordination skills, with the ability to manage multiple priorities simultaneously.
  • Excellent communication and stakeholder management skills.
  • Fluent in both English and Mandarin Chinese.
  • Self-motivated, proactive, passionate, and results-oriented, with a strong sense of ownership and the ability to drive projects forward.
  • Experience working with global headquarters or multinational teams is preferred.

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.

Skills Required

  • Bachelor's degree in Marketing, Business Administration, Communications, Project Management, or related field
  • 2-3+ years of experience in project coordination, integrated marketing, GTM, marketing operations, or cross-functional project support
  • Strong organizational and project coordination skills, ability to manage multiple priorities
  • Excellent communication and stakeholder management skills
  • Fluent in both English and Mandarin Chinese
  • Self-motivated, proactive, results-oriented, strong sense of ownership
  • Experience working with global headquarters or multinational teams
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The Company
HQ: Qingdao
279 Employees
Year Founded: 2001

What We Do

PUSHING THE BOUNDARIES OF INNOVATION SINCE 1969! Hisense was founded in 1969 in Qingdao, China and for five decades has been committed to developing innovative consumer electronics products. Today, Hisense is now the No.1 TV brand in China and South Africa. The company has built 54 overseas companies and utilizes 14 high-end international production facilities in Europe, Central America and South Africa. Hisense also has 12 research and development centers worldwide with the sole aim of delivering first-rate and affordable products that improve the lives of consumers. Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA’s product strategy is to bring a full range of electronics and appliances into the North American market. This includes televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. Under our "Lets Get Real" branding umbrella, we bring technology and innovative products that are easily understood by all and accessible to everyone. We make it our every day job to exceed our customer's expectations by providing reliable products at great value prices. Today, Hisense USA sells our products into great retailers across North America such as Best Buy, Lowes, Walmart, Costco.com, Amazon.com and many others. Our Mission: •To improve consumers lives by developing high-quality, innovative and affordable products

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