Benelux Brand Manager

Posted Yesterday
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Zaventem, BEL
In-Office
Mid level
Biotech • Pharmaceutical • Manufacturing
The Role
Lead commercialization and marketing for specialty care brands across the Benelux: develop and implement brand strategy and tactics, manage brand budgets, create materials, gather market and customer insights, liaise with sales and marketing colleagues, and support field training and cross-functional activities to drive brand growth.
Summary Generated by Built In

Celltrion Group provides biosimilar and innovative biopharmaceutical medications to help increase patient access to advanced therapies around the world.
Celltrion Group offers biologics to about 110 countries, along with more than 30 global partners around the world. With hands-on experience and knowledge accumulated through years of working in the advanced pharmaceutical markets around the world, Celltrion Group has been securing distribution channels and providing patients with biosimilars at affordable prices.

- Contribute to the commercialisation of several specialty care brands on the Benelux level by co-developing and

implementing the marketing strategy and operational marketing mix and tactics in order to achieve the brand ambition.

- Support tailored and successful local (Benelux) brand strategy, brand messages and tactical plans.

- Lead several aspects of the brands amongst office and field colleagues as well as external customers to ensure

the Brand Plan delivers essential growth and success. 

- Responsible for budget of assigned brand-related projects.

- Maximise the full use of all commercial/medical channels by developing brand materials and activities through

cross-functional collaboration.

- Understand customer and market insights into all brand activities.

- Be the products, competitors and market expert of assigned brand.

- Support internal and external colleagues with the internal processes.

- Liaise very closely with Sales and Marketing Managers in both Belux and The Netherlands and sales team to receive

market and customer feedback, embed campaigns, and provide brand vision and leadership.

- Work in a cross functional team

- Participate in the training & development for field force  

Skills Required

  • Develop and implement brand strategy and operational marketing mix at Benelux level
  • Support and tailor local brand strategies, messages, and tactical plans
  • Lead internal and field colleagues and engage external customers to deliver Brand Plan
  • Manage budgets for assigned brand-related projects
  • Develop brand materials and activities through cross-functional collaboration
  • Understand customer and market insights and act as product, competitor, and market expert
  • Liaise closely with Sales and Marketing Managers and sales teams to embed campaigns and gather feedback
  • Participate in training and development for field force
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The Company
3,885 Employees
Year Founded: 2002

What We Do

Celltrion is a leading global biopharmaceutical company headquartered in Incheon, South Korea. It specializes in the research, development, manufacturing, marketing, and sales of biosimilars and innovative therapeutics. The company is dedicated to improving patient access to advanced medications through its fully integrated model, which encompasses the entire process from research and development to clinical trials, regulatory affairs, production, and global distribution.

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