INFINITI Stuart part of the Murgado Automotive Group is a premier dealership in Miami that represents one of the most prestigious brands in the industry: INFINITI. Our dealership is dedicated to providing customers with a luxury experience and exceptional service, all while helping them find their dream vehicle. We are proud of our long-standing reputation and are looking for talented individuals to join our team.
Role Summary
The Digital Sales Manager (DSM) is the dealership’s local accountable owner for all digital-origin sales opportunities. The DSM leads the store’s Certified Internet Sales Team, controls lead assignment, protects response and follow-up standards, structures complete deals, and secures customer commitments remotely.
The DSM has full desking and pricing authority on digital-origin opportunities. The deal structure created digitally is the dealership’s commitment when the customer arrives, except when material customer facts change.
The DSM is a peer—not a subordinate—of the Desk Manager and Floor Manager. All three roles operate at a flat hierarchy and report to the GSM/GM.
The DSM must be formally certified before assuming the seat and must maintain certification through continued performance, CRM discipline, pricing accuracy, customer experience, and compliance.
Organizational Position & Reporting
Reports to: GSM/GMFunctional standards and certification: Director of Digital Performance
Peer roles:
- Desk Manager
- Floor Manager
- Used Car Manager where applicable
Enterprise support relationships:
- CRM & Phone Systems Manager
- Digital Sales Training & Certification Manager
- AI Conversation & Automation Manager
- MAG Control
The DSM owns local execution and results. Enterprise support roles provide systems, standards, training, automation, and visibility but do not take ownership of the store’s leads or customers.
Core Responsibilities
Lead Assignment & Certified Team Accountability
- Own assignment of all digital-origin opportunities to Certified Internet Sales Team members
- Assign leads based on capacity, availability, language, product knowledge, source competence, response discipline, and performance—not equal distribution alone
- Collaborate with the CRM & Phone Systems Manager to implement advanced routing, weighted distribution, capacity rules, escalation logic, and source-specific assignments within the CRM
- Monitor distribution results and request configuration changes when routing does not reflect the store’s operating needs
- Remove or suspend a salesperson from the Certified Internet Sales Team when performance, CRM discipline, customer experience, or compliance falls below standard
- Ensure every customer has one accountable owner while protecting response time through assisted-response rules
- Maintain a limited, high-performing team; internet lead access is earned, measured, and revocable
Digital Lead Response & Deal Building
- Intercept Impel/PAM handoffs on pricing, availability, payment, fees, and trade-value requests
- Build complete deals in Tekion: taxes/fees, rebates, lender programs, trade estimates
- Provide transparent payment options and secure digital commitment and appointment
- Execute rapid callbacks on PAM transcripts signaling buying intent
- Maintain clean CRM notes, next steps, and velocity; no dead ends
- Coordinate preliminary trade information and soft appraisal ranges with the Used Car Manager or an approved Appraisal Expert
- Set expectation language and variance tolerance so customers understand estimates versus final values
- Trade appraisals are always completed and approved by the Used Car Manager or an approved Appraisal Expert
- The DSM may incorporate an approved appraisal into the digital deal structure but may not independently establish or override the final trade value
- Material appraisal variances at arrival must be explained transparently and documented
Delivery Preparation & Handoffs
- Prepare delivery packet and brief Floor Manager/Fulfillment Pilot on incoming commitments
- Protect the brand voice: transparent, calm, fast, and accurate
Why Join Us?
At INFINITI Stuart, we value our employees as much as we value our customers. When you join our team, you become part of a family-owned company that offers a professional, yet supportive environment where you can truly thrive. We offer opportunities for growth and the chance to work with a passionate, results-driven team.
Our Mission
To be a best-in-class, change-embracing automotive company that inspires its people and delivers outstanding value to its clients and community.
How to Apply:
Ready to accelerate your career with one of the leading dealerships in Miami? Apply today by submitting your resume and start your journey with INFINITI Stuart, a proud member of the Murgado Automotive Group.
Skills Required
- Proven BDC management experience
- Experience leading a successful team in a fast-paced, high-volume environment
- Strong coaching and employee accountability skills
- Excellent communication skills
- CRM proficiency
- Customer-first mindset focused on building lasting relationships
- Analytical and organized, with the ability to turn data into action
- Automotive industry experience
What We Do
Murgado Automotive Group has locations in Miami, Stuart, Jacksonville, Chicago and New Jersey to serve drivers with a large selection of new and used cars to choose from. Visit a location near you today!
