To drive business growth by developing and managing sales of EV powertrain components — primarily batteries, battery packs, motors, controllers, and chargers — to OEMs, EV startups, system integrators, and distributors in the two-wheeler segment. The role focuses on identifying new business opportunities, building long-term partnerships, and achieving sales targets through strategic account management and technical solution selling.
1. Business Development & Client Acquisition
Identify and onboard 2W OEMs, EV startups, and Tier-II integrators for component supply partnerships.
Generate new business leads in both domestic and export markets for EV powertrain components.
Develop sales strategies aligned with organizational objectives, market trends, and product roadmaps.
Conduct techno-commercial presentations highlighting component specifications, performance, and value proposition.
Promote and sell a defined range of EV components, including:
Battery Packs (Li-ion, LFP, NMC)
Battery Management Systems (BMS)
Hub Motors / Mid-Drive Motors
Motor Controllers
DC-DC Converters
On-board / Off-board Chargers
Power Electronics & Wiring Harnesses
Work with engineering and R&D teams to offer customized component solutions based on client requirements.
Educate clients on product certifications (AIS-156, IP ratings, safety compliance, etc.) and technical performance parameters.
Build and maintain relationships with OEM Purchase, R&D, and Sourcing teams.
Manage end-to-end sales cycle — from inquiry, quotation, and sampling to PO closure and payment follow-up.
Track and support project development stages (from design-in to SOP) for long-term supply opportunities.
Ensure timely response to RFQs, technical clarifications, and commercial negotiations.
Monitor EV industry trends, competitor offerings, and price movements in the battery and motor domain.
Identify potential opportunities in battery-swapping networks, charging infrastructure, and fleet electrification programs.
Provide regular updates to management on market shifts, customer feedback, and future technology needs.
Support in defining product positioning, pricing strategies, and go-to-market initiatives.
Work closely with R&D, Quality, and Production teams to ensure smooth technical approvals and deliveries.
Coordinate with Supply Chain and Logistics for timely order execution and dispatch planning.
Collaborate with Marketing teams for participation in EV expos, industry events, and technical seminars.
Prepare sales forecasts, pipeline reports, and revenue dashboards.
Maintain all client records, inquiries, and activities in CRM systems.
Achieve monthly, quarterly, and annual sales targets and margins.
Technical Knowledge
Strong understanding of EV Powertrain systems — batteries, motors, controllers, and related components.
Knowledge of Li-ion cell chemistry (LFP, NMC), pack design, and safety standards (AIS-156, IP67, UN38.3).
Familiarity with motor types (BLDC, PMSM) and performance metrics (torque, RPM, efficiency).
Understanding of vehicle homologation processes, sourcing criteria, and EV component testing protocols.
B2B / Component Sales experience with strong techno-commercial acumen.
Excellent negotiation and client relationship management.
Analytical ability for pricing, costing, and profit-margin calculations.
Proficiency in CRM tools, Excel-based forecasting, and proposal management.
Excellent communication & presentation skills.
Ability to collaborate cross-functionally and manage technical discussions with engineering teams.
Self-driven, proactive, and result-oriented mindset.
Strong organizational and time-management skills.
RequirementsKey Skills & Competencies:
Technical Knowledge
Strong understanding of EV Powertrain systems — batteries, motors, controllers, and related components.
Knowledge of Li-ion cell chemistry (LFP, NMC), pack design, and safety standards (AIS-156, IP67, UN38.3).
Familiarity with motor types (BLDC, PMSM) and performance metrics (torque, RPM, efficiency).
Understanding of vehicle homologation processes, sourcing criteria, and EV component testing protocols.
B2B / Component Sales experience with strong techno-commercial acumen.
Excellent negotiation and client relationship management.
Analytical ability for pricing, costing, and profit-margin calculations.
Proficiency in CRM tools, Excel-based forecasting, and proposal management.
Excellent communication & presentation skills.
Ability to collaborate cross-functionally and manage technical discussions with engineering teams.
Self-driven, proactive, and result-oriented mindset.
Strong organizational and time-management skills.
Bachelor’s degree in Electrical / Mechanical / Electronics Engineering.
MBA in Sales & Marketing preferred.
5–10 years of experience in EV component sales / powertrain sales / automotive supplier sales.
Exposure to EV 2W / 3W market, OEM supply chain, or component integration preferred.
Prior experience with battery pack, motor, or controller manufacturers is highly desirable.
Sales Revenue & Margin Achievement
New Client Acquisition & Account Retention
Conversion Rate (RFQ to PO)
Product Line Growth (Battery / Motor sales mix)
Market Share in OEM Accounts
Client Satisfaction & Project Win Rate
Skills Required
- Bachelor’s degree in Electrical, Mechanical, or Electronics Engineering
- 5-10 years of experience in EV component sales, powertrain sales, or automotive supplier sales
- Strong understanding of EV powertrain systems, including batteries, motors, controllers, and related components
- Knowledge of lithium-ion cell chemistry, including LFP and NMC, pack design, and safety standards such as AIS-156, IP67, and UN38.3
- Familiarity with BLDC and PMSM motors, including torque, RPM, and efficiency metrics
- Understanding of vehicle homologation, sourcing criteria, and EV component testing protocols
- B2B or component sales experience with strong techno-commercial acumen
- Negotiation and client relationship management skills
- Ability to perform pricing, costing, and profit-margin calculations
- Proficiency with CRM tools, Excel-based forecasting, and proposal management
- Excellent communication and presentation skills
- Ability to collaborate cross-functionally and manage technical discussions with engineering teams
- Exposure to the EV two-wheeler or three-wheeler market and OEM supply chains
- Prior experience with battery pack, motor, or controller manufacturers
- MBA in Sales and Marketing
What We Do
Oben Electric is a Bengaluru-based electric motorcycle startup founded in 2020 by IIT and IIM alumni. The company is R&D-driven, designing, developing, and manufacturing electric motorcycles and critical EV components in-house. It focuses on safer, longer-lasting LFP battery technology, holds more than 18 patents, and intends to become the largest electric motorcycle OEM globally while accelerating electric two-wheeler adoption in India.
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