B2C Product Marketing Manager

Job Description:
As a Product Marketing Manager, you will be responsible for supporting and driving the growth and adoption of Pluralsight's Skills product across B2C market segments and positioning the unique value of our Skills product.
You will champion the product experience, the needs of customers and prospects, and support the development and delivery of go-to-market launch programs focused on creating demand and ensuring customers are getting maximum value from our industry-leading tech skills development platform. This means ensuring the right message is delivered through the right channel to the right audience and persona.
Who you're committed to being:

• You enjoy learning and are open to new ways of doing things.
• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.
• When communicating you are self-aware, insightful, and proactive.
• You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link.
• You believe in continuous improvement and request frequent feedback from others.

What you'll do:

• Support identifying market segmentation and analysis for B2C buyer personas
• Develop and evangelize messaging and positioning for our target audiences with key stakeholders
• Develop product and content go-to-market strategies to both prospects and customers with the goal of driving demand, adoption and engagement
• Develop strategy for in-funnel communications; continuously measuring, optimizing and adding additional communications to drive engagement
• Identify cross-sell/up-sell trigger opportunities and develop messaging strategies
• Develop first-party data capture opportunities for prospects and customers in efforts to drive personalized experiences and communications
• Have a always testing and learning mindset; analyze data and insights to develop optimizations and future iterations to drive increased growth
• Partner with global paid media to support efforts and ensuring messaging and strategy is aligned to brand and product positioning
• Support new B2C strategic business decisions and tests by developing marketing plans and coordinating cross-functionally to meet execution deadlines
• Develop detailed and thorough creative briefs and kick them off with our creative partners
• Support internal and external customer research efforts
• Support discount and promotion activities and execution

Experience you'll bring:

• Proven product marketing experience, working cross-functionally with Product, Analytics and Marketing
• A track record of driving growth, adoption, retention and results
• Exceptional ability to write clearly and concisely for technical and non-technical audiences
• Ability to build consensus and articulate program recommendations to senior executives

Requirements:

• Requires a minimum of 6 years of related or equivalent experience; or 4+ years with an advanced degree

Travel Requirements:
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:

• We're remote- and hybrid-friendly
• We're mission driven and guided by our culture pillars
• We have a strong commitment to diversity and belonging
• We cultivate a culture of trust, autonomy, and collaboration
• We're lifelong learners and champion team member growth and advancement
• We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.
Learning and development are at the core of who we are. We're out to help every technologist build better, and we're looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements:
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
The annual US base salary range for this role is $88,900 - $109,800 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.
Applications must be submitted within 90 days after the initial posting date to be considered.