The Role
Lead B2B SaaS growth strategy across paid acquisition, outbound, inbound lead generation, landing pages, attribution, and CAC optimization. Manage budgets across Google, Bing, Meta, and LinkedIn; build scalable outbound motions; analyze pipeline and revenue performance; and lead SDRs or marketers. The role also involves using AI and automation tools, managing accountability, and scaling data-driven growth initiatives in a fast-paced SaaS environment.
Summary Generated by Built In
About the Role
We are seeking a high-performing B2B SaaS Growth Leader with 4–10 years of experience in Growth, Demand Generation, Growth Marketing, or Go-To-Market (GTM) strategies. This role is ideal for hands-on builders who have a proven track record of managing growth channels while leading a team. If you have a passion for driving results and a knack for building effective strategies, we want to hear from you!
This position requires a strategic thinker who can operate both independently and collaboratively. You will be responsible for managing paid acquisition budgets across various channels and ensuring that our growth efforts are aligned with business objectives. Your experience in building outbound motions from scratch and optimizing inbound lead generation will be crucial for success in this role.
Responsibilities
- Identify and implement growth strategies to drive demand and increase qualified leads.
- Manage and optimize paid acquisition budgets across channels including Google, Bing, Meta, and LinkedIn.
- Build and execute outbound motions from scratch, including list building, enrichment, sequences, domains, and deliverability.
- Oversee inbound lead generation and routing processes to maximize efficiency.
- Build or optimize landing pages to enhance user experience and conversion rates.
- Measure and report on attribution metrics including qualified demos, pipeline, and closed revenue.
- Analyze CAC and cost per qualified demo by channel, making data-driven decisions to scale or eliminate underperforming initiatives.
- Directly manage a team of SDRs or marketers, setting weekly priorities and tracking performance.
- Utilize AI tools and automation to build workflows that enhance productivity and efficiency.
- Foster a culture of accountability and performance management within the team.
Requirements
- 4–10 years of experience in Growth, Demand Generation, Growth Marketing, or GTM.
- Experience managing at least 2 direct reports while actively participating in growth channels.
- Proven track record of owning paid acquisition budgets and driving performance across multiple channels.
- Expertise in building outbound sales motions and optimizing inbound lead generation.
- Ability to measure success through metrics like qualified demos, pipeline, and closed deals, rather than just impressions or MQLs.
- Strong understanding of CAC and ability to analyze performance by channel.
- Familiarity with AI tools and automation platforms such as Claude, ChatGPT, Clay, Apollo, Instantly, Make, Zapier, n8n, and Apify.
- Experience in fast-paced B2B SaaS startup environments, particularly in SMB, healthcare, dental, or vertical SaaS.
- Strong leadership skills with the ability to manage underperformance effectively.
- Exclusion of candidates with purely brand, content, social media, SEO-only, or agency-only backgrounds.
Nice to Have
- Experience in lower-ACV/high-volume business models.
- Familiarity with advanced marketing automation and CRM tools.
- Strong analytical skills and experience with data-driven decision-making.
- Experience in managing remote teams.
- Background in AI technology and its application in marketing strategies.
Benefits
- Competitive salary and performance-based bonuses.
- Opportunity to work in a fast-paced, innovative environment.
- Professional development and growth opportunities.
- Collaborative team culture that values input and creativity.
- Access to cutting-edge tools and technologies to aid in your success.
- Supportive work environment that encourages learning and career advancement.
We are an equal opportunity employer and welcome applicants from all backgrounds. If you are passionate about driving growth in a dynamic B2B SaaS environment, we encourage you to apply!
Skills Required
- 4-10 years of experience in Growth, Demand Generation, Growth Marketing, or Go-To-Market strategies
- Experience managing at least 2 direct reports while actively participating in growth channels
- Proven experience owning paid acquisition budgets and driving performance across multiple channels
- Expertise building outbound sales motions and optimizing inbound lead generation
- Ability to measure qualified demos, pipeline, and closed deals rather than only impressions or MQLs
- Strong understanding of customer acquisition cost and channel-level performance analysis
- Familiarity with Claude, ChatGPT, Clay, Apollo, Instantly, Make, Zapier, n8n, and Apify
- Experience in fast-paced B2B SaaS startup environments, especially SMB, healthcare, dental, or vertical SaaS
- Strong leadership skills and ability to manage underperformance effectively
- Experience with lower-ACV, high-volume business models
- Familiarity with advanced marketing automation and CRM tools
- Strong analytical skills and experience with data-driven decision-making
- Experience managing remote teams
- Background in AI technology and its application in marketing strategies
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The Company
What We Do
Wing provides SMBs, startups, and executives with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your super affordable team member to whom you can delegate excess work while you do the important things to grow your business.
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