B2B Product Marketing Analyst

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

B2B and Product Marketing is a strategic priority for Visa in Europe, enabling us to drive one of the engines of growth in the next five years. For these opportunities to materialize, it is critical that we further develop our practice of B2B Marketing so that we can effectively market our product and solutions to our clients in the region.

Visa is seeking an Analyst, B2B Marketing, a role that involves supporting the product roadmap in Europe, through research, insights and clear understanding of customer segments, delivering 
customer-centric messaging and go-to-market plans that differentiate Visa with clients and partners across the region. 

Reporting to the Director of B2B and Product Marketing, the successful candidate will play a key role in establishing Marketing as a value-add partner for the Products and Commercial teams in Central Europe (DACH and the Netherlands). You will be part of the Central Europe B2B and Product Marketing team to develop and deliver innovative programs and content that drive demand and adoption of our product and solutions across our ecosystem of clients. 

Attention to detail and eye for quality are critical to your success, and you will be the biggest advocate for the Visa brand – in everything from product design to communications. Whilst a deep understanding of Visa products and solutions is required, it is also important to be able to articulate the end user benefits in simple and easy to understand language.

What’s it all about:

The Analyst B2B Marketing Central Europe will:

• Support the execution of the B2B Marketing strategies, that differentiate our commercial offerings, communicate value to our customers and lead to successful and measurable outcomes

• Gather and analyze market intelligence and be an expert on our competitive landscape, key audiences, synthesizing the insights to develop value propositions and messaging

• Develop and implement B2B marketing campaigns for our products and solutions to drive awareness and demand among target audience

• Create impactful nurture programs to improve conversion rates from leads to opportunities. Develop digital content (web and social media), oversee site development and global rollout to optimize client engagement and lead generation

• Monitor and report campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, MQLs, SQLS, SALs and revenue when appropriate

• Identify priority industry events, then develop and deliver event content and engagement strategies to drive awareness of Visa offerings and engage targeted customers

• Execute and control the marketing budgets for your portfolio, including ongoing management of agencies, production costs, and campaign planning to optimize investments that achieve business goals

• Be a Visa brand advocate, working across Brand, Product, UX/UI and sales teams to develop and integrate prominent Visa branding within the product experience

• Ensure alignment with B2C and B2B2C teams and plans

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

• 2-3 years of relevant work experience in B2B and/or product marketing or product management
• German and English proficiency essential
• Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency
• Strong planning, organizational and problem-solving skills
• Track-record in driving digital marketing campaigns and familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Salesforce, Marketo, Eloqua, AEM and Google Analytics)
• Strong story telling capability, outstanding written and verbal communications and ability to communicate and present to a diverse customer audience, internal audiences, and external partners
• A great team member who adds energy, ideas and fun to our team and corporate culture
• Demonstrable experience managing relationships with partners, suppliers, and vendors

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.