B2B Marketing Manager

FloSports leads the way in delivering world-class digital streaming for millions of fans, families, and athletes in underserved sports. Our digital platform unites casual and dedicated spectators alike, offering thrilling live events from around the world with interactive features, real-time analytics, and powerful broadcast technology. As the essential destination for niche sports content, we deliver everything from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. We've revolutionized the global sports media industry by building a diverse team—technologists and wrestlers, creators and cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and sports fans—all united by our passion to serve underrepresented sports communities. We're creating the ultimate destination for our sports, and we're looking for people like you to join us!

B2B Marketing Manager
Austin, TX (Hybrid)

As we expand our B2B footprint, we're seeking a strategic, hands-on B2B Marketing Manager to drive growth across our Ad Sales and Rights Acquisition teams. This role will generate marketing-qualified leads (MQLs), deepen partner engagement, and elevate our brand through compelling storytelling. The ideal candidate will equip our sales and account management teams with the programs and tools they need to succeed.

You will own programs that nurture existing partners, activate a Partner Advisory Board, and develop case studies that showcase FloSports' value. You'll also manage the overall health of our B2B audience from awareness through engagement, while delivering measurable business impact.

We're looking for someone with B2B marketing experience who has supported businesses with multiple product lines, specifically in areas like sport management software, advertising, and rights holder partnerships.

This role will be required to work 3+ days a week at our Austin office.

RESPONSIBILITIES:

• Generate Demand: Develop and execute marketing campaigns and partner nurture programs that deliver a steady pipeline of MQLs for Ad Sales.

• Enable Sales Success: Create compelling sales enablement materials (decks, one-pagers, FAQs, case studies) to accelerate deal velocity.

• Thought Leadership: Establish a Partner Advisory Board to strengthen collaboration with existing partners and gather insights to inform B2B Marketing investment priorities.

• Tell Our Story: Draft, publish, and promote case studies that showcase FloSports' value for advertisers and partners, differentiating us from competitors while contributing to our partners' success and sports growth.

• Measure Impact: Track, analyze, and report B2B marketing performance metrics to leadership, ensuring programs align with pipeline and revenue goals.

• Collaborate Across Teams: Work closely with Ad Sales, Rights and Acquisition, and sports GMs to ensure marketing strategies align with business priorities.

KNOWLEDGE, SKILLS AND ABILITIES:

• 4–6 years of B2B marketing experience, preferably with a background in media, sports, or technology industries.

• Demonstrated success in generating MQLs and supporting sales teams through effective marketing initiatives.

• Excellent writing and storytelling abilities with skill in translating complex concepts into compelling, easy-to-understand materials.

• Proven experience developing partner-facing programs, including nurture journeys, advisory boards, or co-marketing campaigns.

• Data-driven mindset with experience in measuring and reporting marketing performance metrics.

• Strong ability to prioritize multiple tasks in a fast-paced environment without sacrificing attention to detail.

• MS/MBA in Marketing, Marketing Analytics, or related fields is a plus.

• Passion for sports is a definite plus!

OUR COMMITMENT TO DIVERSITY:

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Flexibility at work - you can take control of your profession and personal schedule

• All-hands events hosted twice a year in beautiful Austin, Texas

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Unlimited paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Free laundry service for all positions that require travel

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week