B2B Marketing Manager - Core Commercial

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.
Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.
As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem.
Job Summary:
The B2B Marketing Manager (Core) is responsible for directing all market strategy and go-to-market planning for the Core Commercial business, including the development and execution of the annual marketing plan. The Marketing Manager must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy.
Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of experience in a product marketing capacity with some in a SaaS business selling enterprise solutions; ideally experience in acquisition marketing team in a subscription-based (or recurring transactional) direct marketing-driven business
• Innovation - Proven experience launching new products into new channels and markets
• Familiarity with teaming with Marketing teams to deliver:
• B2B Marketing - Lead gen and nurture, content, collateral, events, SEO/SEM, display, sales enablement
• Digital Marketing - Skilled at leveraging the full complement of digital marketing tools
• Technology - Salesforce Marketing Cloud, Pardot, ABM platforms, Google Analytics, CDP experience
• Agency - Experience managing agencies and/or internal creative teams

Knowledge, Skills, and Abilities:

• Quantitative mindset coupled with a creative flair and an ability to think outside the box
• Excellent communication skills
• Creative skills
• Analytical skills
• Managerial and leadership skills
• Ability to travel 10% - internationally and domestically

Essential Duties and Responsibilities:

• Directing market research (primary or secondary) to segment the market and establish buyer insight and buyer's journey, and identifying what opportunities, challenges, and dynamics exist for the organization and its individual products
• Guiding, creating, and delivering compelling offerings, pricing models and promotions, messaging and content to deliver value to the market for the assigned set of products throughout their lifecycles
• Managing and supporting voice of the customer (VoC) initiatives and programs
• Planning and managing product lifecycle and new product development in partnership with product management
• Implementing and refining programs to drive the impact of marketing: Collaborating with the demand generation team to create and execute high-response campaigns, Assisting field sales teams effectively sell value through solution selling, Enabling direct and indirect (partner) sales teams, Fostering customer loyalty, satisfaction, retention and growth through customer marketing and advocacy
• Collaborating with channel marketing to develop go-to-market channel and partner strategies to bring products and solutions to market through effective launches
• Managing the performance of and collaboration with other stakeholders to achieve business outcomes

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Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.