B2B Marketing Data Analyst

iHeartMedia

                                                                             

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The audio revolution is here – and iHeart is leading it!  iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.  In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;

• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

• iHeartRadio is the #1 streaming radio digital service in America;

• Our social media footprint is 7 times larger than the next largest audio service; and

• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.  As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. 

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.  Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway.  At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

                                                                             

What We Need:

The B2B Marketing Data Analyst is a hands on, insights driven contributor who turns data into clear, actionable guidance as part of iHeartMedia’s B2B Marketing and Go To Market (GTM) teams. This role supports a high-visibility team responsible for driving revenue through data-backed marketing strategy, B2B campaign optimization, and sales enablement. The analyst partners with cross functional stakeholders to track performance, uncover market opportunities, and helps inform optimization of B2B marketing initiatives and events and sales packages and products that keep iHeartMedia at the forefront of the media industry. Candidates must hold a bachelor’s degree and bring a minimum of 4+ years of data analysis experience, ideally in an ad agency or media company environment.

                                                                             

What You'll Do:

• Lead & Opportunity Analytics

  • Mine Inside Sales lead data to surface high-potential accounts, segments, and geographic pockets.

  • Experience with A/B testing (CTA, creative copy, etc.) and optimization.

  • Build scoring models and dashboards that help Sales prioritize outreach and improve conversion rates.
     

• Strategic Market Intelligence: Continuously monitor industry trends, competitive moves, and macro‑economic signals to highlight threats and whitespace for B2B Marketing, GTM and sales leadership.
   

• B2B Marketing & GTM Dashboards

  • Design, maintain, and iterate on Tableau dashboards that measure the impact of B2B campaigns, sales packages, and ad products/solutions.

  • Translate complex data into actionable insights and internal business cases that quantify revenue impact and surface optimization opportunities.
     

• Performance Reporting & Optimization

  • Deliver monthly and ad hoc data performance summaries for senior marketing and sales leaders.

  • Monitor performance of B2B marketing campaigns (e.g., trade shows, email outreach, etc.) and compile weekly/monthly reports.

  • Identify potential testing plans and data-driven optimizations to improve lead quality, funnel velocity, and ROI.
     

• Data Stewardship & Collaboration

  • Ensure data accuracy by partnering with Sales Ops and Finance on source‑of‑truth alignment.

  • Champion a culture of data literacy, providing training and documentation that empower non‑technical teammates to self‑serve insights.

                                                                             

What You'll Need:

• Candidates must hold a bachelor’s degree and bring a minimum of 4+ years of data‑analysis experience, ideally in an ad‑agency or media company environment.

• Analyst candidates should be fluent in or familiar with the following platforms: Salesforce, Tableau, Google Analytics, social platform analytics, ZoomInfo, Eloqua.

                                                                             

What You'll Bring:

• Respect for others and a strong belief that others should do this in return

• Full proficiency and understanding of job function

• Ability to work independently with minimal guidance

• In-depth knowledge of key business drivers and how this impacts your team

• Experience in team and project management for mid-sized projects

• Ability to recognize and mitigate risk

• Confidence to solve complex problems using multiple sources of information

• Growth mindset and desire for continued knowledge sharing and learning

• Understanding of impact of your own decisions

• Ability to identify new opportunities for continued improvement across business

• Comfort acting as a trusted advisor for colleagues with less experience

• Ability to manage complex and confidential information and to influence others to build consensus across all levels

                                                                             

Location:

New York, NY: 125 West 55th Street, 10019

                                                                             

Position Type:                                                                                             

Regular

                                                                             

Time Type:

Full time

                                                                                 

Pay Type:

Salaried

                                                                                 

Benefits:

iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

• Employer sponsored medical, dental and vision with a variety of coverage options

• Company provided and supplemental life insurance

• Paid vacation and sick time

• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing

• A Spirit day to encourage and allow our employees to more easily volunteer in their community

• A 401K plan

• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving

• ​A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

                                                                             

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

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