At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
Wolt is the leading local commerce platform in several markets across Europe and Asia. Wolt makes it incredibly easy for you to discover and get what you want. Delivered to you – quickly, reliably and affordably. And by doing so, we make cities better places to live.
Wolt is embarking on a very exciting journey: to build one of the most important Retail Media ecosystems in the 23 countries we operate, so brands can leverage consumer insights, connect with shoppers via advertising in-app and off-app and deliver unforgettable brand experiences to our millions of shoppers.
About the RoleWe are seeking an experienced B2B Lifecycle Marketing Automation Manager to join our Wolt Ads team. The successful candidate will be responsible for managing the Wolt Ads Lead Lifecycle process and for our customer relationship management (CRM) activities to drive engagement, retention, and revenue growth. The Marketing Automation Manager will work closely with the marketing and sales teams to develop and execute effective communications campaigns that increase customer loyalty and lifetime value.
About the teamOur Wolt Ads Product team is responsible for building our Ads business across 23 countries. Together with our in-market sales teams, the Marketing Automation Manager is responsible for setting up automated marketing communication programs that create, grow and retain Wolt Ads customers for both restaurants, retail and brands, as well as integrating communications with our Sales and Account management processes.
You will understand lead generation, including lead scoring and qualification, and partner with local Ad managers and Sales Ops. You'll provide guidance, reporting and lead-stage insights so Salesforce follow-up on leads is consistent across countries.
You will need to be a strong communicator with the ability to create and analyze reports about the customer lifecycle and client re-engagement. SQL is a plus, as are BI skills such as Looker and strong Excel skills.
In this role, you will be reporting to our B2B Lifecycle Marketing Lead, and working with key stakeholders across B2B Marketing, Global Ads and Wolt Ads Strategy teams.
What you’ll be doing- Own and develop the Wolt Ads lifecycle marketing strategy across restaurants, retail partners, brands and agencies, focusing on activation, retention, reactivation and growth.
- Build and optimise automated, personalised customer journeys across channels such as email, in-app messaging, push notifications and SMS.
- Partner with Sales and Sales Operations to improve lead nurturing, qualification and handoff, ensuring a consistent experience across markets.
- Use customer data and segmentation to identify opportunities, personalise campaigns and improve the customer experience throughout the lifecycle.
- Measure and report on lifecycle performance, including conversion, retention and revenue, using insights and A/B testing to improve results.
- Work with Data and Engineering teams to maintain accurate customer data and reliable integrations between Salesforce, Customer.io and other systems.
- Collaborate with Marketing, Product and local teams to plan and deliver campaigns that scale across markets, while following data privacy and communication best practices.
- Manage and develop a Junior Lifecycle Marketing Manager, providing coaching, feedback and clear priorities.
You will be accountable for: revenue influenced by lifecycle programmes; lead-to-first-campaign conversion and time to first campaign; retention and repeat-campaign rate; data quality and sync health in Customer.io; and the output and development of one direct report.
You will independently: diagnose funnel drop-offs and redesign journeys to fix them; prioritise competing requests from Sales, Product and Marketing against a single communications calendar; and adapt programmes to local languages, regulations and sales processes across 23 countries.
Qualifications:- Bachelor's degree in marketing, business administration, or a related field, or equivalent experience.
- 4-6 years of experience in CRM or lifecycle marketing, in a B2B, ads or SaaS environment.
- Strong analytical skills and the ability to interpret data to inform decision-making.
- SQL and BI skills (e.g. Looker) are a plus.
- Hands-on experience with a marketing automation platform such as Customer.io (or similar) and with Salesforce.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Experience designing A/B and incrementality tests and measuring revenue influence.
- Knowledge of GDPR and other data protection regulations and best practices.
- Experience coaching or mentoring junior team members.
- An opportunity to be part of one of the fastest-growing media ecosystems in Europe
- Hands-on experience in digital advertising operations and campaign optimization
- A dynamic, international, and collaborative work environment
- The chance to make a tangible impact on partner success and Wolt’s advertising business
- Great benefits and clear opportunities for career growth
- 🚀Global and growing fast: Be part of a fast-moving scaleup
- 🤩Ride of a lifetime: Accelerate your career and build your sales skills
- 💪Instant impact: Take ownership and make a difference
- 💙Big hearts and small egos: Surround yourself with smart, friendly people
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Beware of recruitment scams: DoorDash, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring — learn more about our legitimate recruiting process at Recruitment Scam Awareness - DoorDash .
Skills Required
- Bachelor's degree in marketing, business administration, a related field, or equivalent experience
- 4-6 years of experience in CRM or lifecycle marketing, preferably in a B2B, advertising, or SaaS environment
- Strong analytical skills and ability to interpret data for decision-making
- Hands-on experience with a marketing automation platform such as Customer.io or similar
- Hands-on experience with Salesforce
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
- Experience designing A/B and incrementality tests and measuring revenue influence
- Knowledge of GDPR and other data protection regulations and best practices
- Experience coaching or mentoring junior team members
- SQL skills
- BI skills such as Looker
Wolt Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolt and has not been reviewed or approved by Wolt.
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Equity Value & Accessibility — Corporate postings highlight equity as part of the compensation package, offering ownership potential alongside salary and benefits. Mentions of stock in certain locations indicate accessible participation beyond base pay.
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Leave & Time Off Breadth — Job materials describe generous vacation allowances and strong time‑off policies in several markets. A global parental‑leave policy with top‑ups beyond statutory levels is also cited.
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Wellbeing & Lifestyle Benefits — Materials describe wellness support such as an Employee Assistance Program, fitness or sports perks, and product credits or discounts. Country‑specific allowances and perk platforms add practical lifestyle value in some locations.
Wolt Insights
What We Do
Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.
