At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.
Interested in joining us on our journey?
GE Appliances is a leader in the Contract Pro and Air & Water channels. The B2B Lead Generation Content Specialist is a critical marketing position the helps build the new-business pipeline through content marketing activations. In this marketing position, you will be responsible for partnering with sales, marketing, and product teams to develop a strategic content marketing calendar that drives awareness and lead conversions on all B2B websites and platforms.PositionB2B Lead Generation Content Specialist (On-Site)LocationUSA, Louisville, KY
How You'll Create Possibilities
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Lead all activities related to managing and executing the B2B lead generation email campaign calendar.
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Execute, design, and deploy outbound lead generation email campaigns.
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Partner with internal and external stakeholders to create and manage inbound channel-specific customer journey campaigns.
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Conduct segment research & A/B testing for campaign innovation.
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Maintain B2B customer database hygiene in accordance with data retention policies and laws.
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Own database segmentation for all email campaign work.
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Partner with agencies and other marketing vendors to facilitate impactful, cost effective assets that drive lead conversion.
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Lead all inbound and outbound campaign execution in the Salesforce Marketing Cloud platform.
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Provide regular email campaign and lead conversion metrics to marketing and sales leadership with emphasis on campaign ROI.
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Lead execution of B2B website enhancements to increase lead engagement and conversion.
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Manage all lead-related website and digital marketing dashboards, regularly reporting key digital KPIs to marketing and sales leadership.
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Manage all lead generation keyword campaigns to optimize conversions while minimizing costs-per-click.
What You'll Bring to Our Team
Qualifications/Requirements:
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Bachelor's degree in marketing, business, or a related field
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3 years of Marketing, Sales or Commercial experience
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Experience with B2B marketing tools and platforms, such as email marketing, social media, and CRM systems
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Experience building and managing email journeys using Salesforce Marketing Cloud
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Demonstrated success collaborating with advertising agencies to plan and execute multi-channel digital marketing campaigns
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Knowledge of SEM and SEO best practices and tools
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Experience with Google Ads, Google Analytics, and other platforms
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Previous experience managing creative projects and agency vendors
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Creative and analytical mindset, with a focus on data-driven decision making
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Excellent communication and interpersonal skills, both written and verbal
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Willingness to work hard and contribute positively to a unique, fun, and exceptional company culture
Desired Characteristics:
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Experience working in an Advertising Agency environment
#LI-DL1
Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [email protected]
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What We Do
GE Appliances, a Haier company and Affiliates (GEA), is more than a place to work. We imagine, design and build some of the world's best appliances. Our people strive to improve themselves, the company and the community—building challenging and rewarding careers along the way. We value diversity, teamwork, innovation and lean manufacturing. We work with some of the best people in the world who take pride in our products and thrive on challenges. More than a place to work, it is a place of opportunity, a place to grow and a place to develop your career.
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