Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.
The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.
Why Join UsWe’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new.
We believe in an environment where people are encouraged to think, create and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together.
At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place.
The team & roleThe Demand Generation team drives Lightricks’ B2B growth by turning awareness into measurable revenue. They manage large-scale paid campaigns across search and social, experiment continuously to optimize performance, and partner closely with Creative, Sales, and Analytics. Their work fuels the sales pipeline, expands global reach, and reinforces Lightricks’ position as an AI-powered marketing leader. As our B2B Demand Generation Team Lead, you’ll scale paid social and search with meaningful budgets. You’ll reach decision-makers in various markets and convert attention into revenue.
What you will be doing- Lead & mentor team of Demand Generation Managers.
- Own full-funnel demand gen across SEM (Google/YouTube) and paid social (LinkedIn, Meta, X) to hit MQL, SQL, pipeline and revenue targets.
- Manage high budgets at scale across multiple geographies, plan, forecast, and pace spend for impact and efficiency.
- Collaborate with the organic growth team to achieve the right balance between paid and organic acquisition.
- Run continues experimentation: audience and keyword strategy, creative/messaging tests, bidding, landing pages, and conversion flows.
- Lead ABM motions while collaborating with SDR/BDR and Sales.
- 4+ years experience of proven success in demand generation for B2B SaaS.
- 2+ years experience in team leadership.
- Hands on experience in LinkedIn Ads, Meta, X, Google Ads/YouTube. Proven track record building pipeline from paid social and search.
- ABM experience using intent/enrichment platforms (Apollo, Demandbase) and collaborating with Sales.
- Strong analytical skills, comfort with GA4 and BI tools (thoughtspot/Looker/Tableau), able to translate data into action.
- Growth mindset, able to thrive in a fast paced, AI first, environment.
- Fluent English (written and spoken).
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What We Do
Lightricks is returning creative intelligence and power to the people who imagine and create by building open, efficient AI models and products that understand and generate the visual world. Our vision: push the limits of technology to reimagine the way creators express themselves. Big mission. Fast-moving team. Come build it with us. At our core is LTX- an open-source generative video model built to deliver expressive, high-fidelity video at unmatched speed. It powers our own products and a growing ecosystem of creative partners worldwide. We're one of the few companies globally building our own multimodal foundation models, competing directly with the world's largest AI labs. Startup speed. Experienced leadership. A product people already love. Backed by a proven business model and unicorn-scale resources. We were founded by four computer-science PhDs who never stopped thinking like researchers. That mindset still defines us: deep technical ambition, a bias toward building, and a belief that the best creative tools haven't been invented yet. The team has done it before. Lightricks' suite of apps, including the famous Facetune, has over 500 million downloads worldwide and has won numerous prestigious awards, including Apple's App of the Year, the Apple Design Award and both Apple and Google Play's Best of the Year. What makes us "us" - At Lightricks, innovation starts with people, not buzzwords. We move fast, speak plainly, and take real ownership. Impact here comes from passion, curiosity, and initiative, and from raising the bar for yourself and the people around you. We believe the best work happens together. The culture here is genuinely collaborative, people share knowledge, back each other up, and win as a team. When things click, everyone feels it. You'll have what you need to do your best work: unrestricted access to compute, tools, and resources. We're AI-native in practice- first access to the latest models, real infrastructure, and a team that learns together in real time. We move at the pace of AI, not just in what we ship, but in how we think and work. Priorities shift, the market moves, and we move with it. If you thrive on change, adapt quickly, and want to be part of a team that keeps up, you'll feel right at home. We build, break, iterate, repeat. What matters here is how you think, what you're curious about, and where you want to go.
Why Work With Us
Native frontier AI, built in-house, competing with the largest players. A product already in market, already winning customers, with a B2B story just getting started. AI-first and people-first in how we operate. Unrestricted access to tools and compute. People who push you and celebrate when you win. The right moment to be at the front.
