B2B Demand Generation Team Lead

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.

The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.

We’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new.

We believe in an environment where people are encouraged to think, create and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together.

At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place.

The Demand Generation team drives Lightricks’ B2B growth by turning awareness into measurable revenue. They manage large-scale paid campaigns across search and social, experiment continuously to optimize performance, and partner closely with Creative, Sales, and Analytics. Their work fuels the sales pipeline, expands global reach, and reinforces Lightricks’ position as an AI-powered marketing leader. As our B2B Demand Generation Team Lead, you’ll scale paid social and search with meaningful budgets. You’ll reach decision-makers in various markets and convert attention into revenue.

• Lead & mentor team of Demand Generation Managers.
• Own full-funnel demand gen across SEM (Google/YouTube) and paid social (LinkedIn, Meta, X) to hit MQL, SQL, pipeline and revenue targets.
• Manage high budgets at scale across multiple geographies, plan, forecast, and pace spend for impact and efficiency.
• Collaborate with the organic growth team to achieve the right balance between paid and organic acquisition.
• Run continues experimentation: audience and keyword strategy, creative/messaging tests, bidding, landing pages, and conversion flows.
• Lead ABM motions while collaborating with SDR/BDR and Sales.

• 4+ years experience of proven success in demand generation for B2B SaaS.
• 2+ years experience in team leadership. 
• Hands on experience in LinkedIn Ads, Meta, X, Google Ads/YouTube. Proven track record building pipeline from paid social and search.
• ABM experience using intent/enrichment platforms (Apollo, Demandbase) and collaborating with Sales.
• Strong analytical skills, comfort with GA4 and BI tools (thoughtspot/Looker/Tableau), able to translate data into action.
• Growth mindset, able to thrive in a fast paced, AI first, environment.
• Fluent English (written and spoken).

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