AVP, Marketing Campaigns

Axos Bank

Target Range:

$110,000.00 - $140,000.00

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

As the AVP, Marketing Campaigns, you will support the strategy, execution, and optimization of marketing campaigns designed to drive customer acquisition, engagement, and retention for our online banking services. You will oversee and participate in the planning, coordination, and reporting of marketing campaigns in support of our Consumer business units. This role requires a strategic thinker with strong project management skills, a data-driven approach, and a deep understanding of channels and campaign management and automation. You will work closely with cross-functional teams to deliver high-impact campaigns that align with our business objectives and enhance the customer journey, reporting to the VP, Lifecycle Marketing & Demand Generation in MarTech.

Responsibilities:

• Oversee the execution of marketing campaigns across various channels, including email, SMS, Push, automated direct mail, content marketing, and more for acquisition, deepening and retention across client segments and the overall consumer journey.
• Collaborate with the creative team to develop compelling campaign assets, including copy, visuals, and multimedia content that reflect the bank's brand identity.
• Assist in monitoring and analyzing campaign performance metrics, providing regular reports to stakeholders.
• Uses segmentation and personas to create personalized marketing messages that resonate with different customer segments.
• Use data insights to recommend improvements and optimize future campaigns.
• Stay updated on industry trends, competitor activities, and customer preferences to identify opportunities for new campaigns and enhancements to existing ones.
• Ensure all marketing materials and campaigns adhere to industry regulations and standards, maintaining the bank's commitment to compliance. 
• Ensure campaigns are delivered on time and within budget.
• Utilizes strong analytical ability to design and evaluate end-to-end client experience across multiple channels and client touchpoints.
• Articulates and advocates for marketing campaign development needs and works with key stakeholders to ensure implementation, communication plans are in place.
• Collaborates with partner Marketing teams to measure program success and optimize accordingly, consistently planning, supervising and tracking performance to reach and convert the right target audiences
• Oversee and develop a team of Marketing Specialists, helping to streamline department operations, processes, and reporting while ensuring coverage for all client business units.
• Create and continuously improve workflows and templates for campaign planning, business unit meetings, project execution, and campaign reporting.
• Review project plans, content, design, and various other work generated by the Marketing team, ensuring brand, messaging, and audience accuracy, consistency, and compliance.
• With internal partners and external vendors, coordinate the content, messaging, design, and tracking of marketing efforts in: paid media, email, print, direct mail, broadcast, website, social, SEO, and other key channels.

 Qualifications:

• Bachelor’s degree in marketing or a related field, higher level degree preferred
• 5+ years of campaign marketing experience
• 1+ years of SQL experience
• CRM experience
• Omnichannel marketing campaign experience required
• Banking / financial services experience a plus
• Experience leading and managing marketing campaigns in a variety of advertising platforms
• Experience with personalization practices across channels is a plus
• Superior change management and leadership skills
• Ability to negotiate and influence others
• Independent decision-making ability
• Strong interpersonal and communication skills
• Strong attention to detail, analytical skills and data-driven thinking
• Inherent growth mindset and ability to adapt and thrive in a changing workplace
• Demonstrates and exemplifies those values and characteristics which are essential to the Marketing Team’s success:
  • Great attitude: realize that the energy and attitude they bring impacts not only their performance but the performance of those around them
  • Transparency: are direct, factual, and straight-forward
  • Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions

Axos Employee Benefits May Include:

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.