- Lead the creation of a national portfolio strategy, securing Board approval for product strategy, development, marketing, brand positioning, and pricing to achieve membership growth targets.
- Implement new products at national and local levels, including sales forecasting, incentive programs, and identifying local market opportunities.
- Direct long-term strategies to sustain and evolve FEP products, integrating new offerings to grow the business while managing disruption and migration.
- Lead the development of new products, business lines, and technology applications, ensuring operational alignment with business design.
- Create comprehensive strategies to attract and retain members, enhance member experiences, and build partnerships across federal populations to increase product awareness. Collaborate with the VP of Clinical Operations to improve HEDIS and CAHPS rates.
- Lead, develop and mentor a high-performing cohesive team of talented professionals including ongoing performance feedback and coaching, setting objectives and development plans, training etc. while fostering a collaborative and innovative work environment aligned with BCBSA values
The posting range for this position is:
202,400.00 - 308,675.00Qualifications:
Education
- Required BS Marketing, Statistics or related field; or equivalent experience
- Preferred MS MBA preferred
Experience
- Required 15+ Years of progressive related experience in product, sales and marketing of health care products.
Knowledge Skills and Abilities
- Leadership skills: Ability to delegate and motivate others, team-build, and achieve results.
- Advanced organizational skills: Ability to develop and manage budgets to accomplish objectives.
- Relationship management skills: Ability to develop and maintain high level relationships and gain the trust of customers and internal staff (e.g. Plans/FEP)
- Strategic relationship orientation: a cross-boundary perspective with the ability to meet and integrate the needs of multiple customers
- Facilitation skills: Ability to facilitate group meetings and projects and review the work of others, as well as exercise flexibility related to changing and dynamic business issues and priorities
- Strategic and critical thinking skills for establishing and implementing strategic initiatives, solving problems and addressing customer and operational issues; ability to create and communicate innovative conceptual models and synthesize diverse types of information
- Advanced quantitative and qualitative analytic and data skills are required, including critical thinking skills, attention to details, and inductive/deductive reasoning/judgment for developing and executing the appropriate methodologies to answer analytic questions.
- Advanced presentation skills are required for facilitating and/or presenting at meetings, conferences, etc., as are excellent communication skills, verbal and written, for communicating effectively with staff at all levels, both internal and external to BCBSA.
- Analytical skills: Ability to conceptualize long term, innovative strategies as well as conceive tactical, issue-driven solutions, including the ability to identify data/information needs, acquire and organize data, deliver analyses, and identify major findings.
- Demonstrates AI literacy and an understanding of generative AI tools, including appropriate business applications and limitations.
Extra Posting Information:
#LI-Hybrid
The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the hiring range and this hiring range may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs. This job is also eligible for annual bonus incentive pay.
We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Skills Required
- Bachelor’s degree in Marketing, Statistics, or a related field, or equivalent experience
- 15+ years of progressive related experience in product, sales, and marketing of healthcare products
- Ability to delegate, motivate, build teams, and achieve results
- Ability to develop and manage budgets
- Ability to develop and maintain high-level relationships with customers and internal staff
- Strategic relationship orientation and ability to integrate the needs of multiple customers
- Ability to facilitate group meetings and projects and review the work of others
- Strategic and critical thinking skills for strategic initiatives, problem-solving, and operational issues
- Advanced quantitative, qualitative, analytical, and data skills
- Advanced presentation and excellent verbal and written communication skills
- Ability to conceptualize long-term strategies, organize data, deliver analyses, and identify major findings
- AI literacy and understanding of generative AI tools, applications, and limitations
- Master’s degree or MBA
What We Do
Blue Cross Blue Shield Association is a national federation of 34 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Index.
