Job Description:
Role Title: AVP Co-Brand & Enterprise Lifecycle Marketing Analytics (L11)
Company Overview:
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
We provide career advancement and upskilling opportunities for all to take up leadership roles.
Organizational Overview:
Our analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth
Role Summary/Purpose:
AVP, Co-Brand & Enterprise Lifecycle Marketing Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). The role will deliver on business and organizational priorities for Lifecycle Marketing, solve business problems with solutions that are powered by data and analytics. The model candidate must be a thought leader, hands on problem solver who can deliver actionable insights on Lifecycle Marketing Initiatives across the business, recommend best practices and solutions that drive better customer experience and improve Marketing ROI.
Key Responsibilities:
Drive Business Impact through Advanced Analytics
Identify opportunities to drive revenue growth, consumer engagement, and key portfolio outcomes.
Lead high-impact analytics initiatives across the customer lifecycle for existing customers (acquisition, engagement, spend, loyalty, and retention)
Translate compiled data into actionable insights that influence business decision-making
Parter with External CoBrand Clients
Serve as a strategic analytics advisor to CoBrand partners
Influence partner strategy through data storytelling, performance insights, and opportunity identification
Own End-to-End Delivery of Analytics
Oversee development of dashboards, models, and tools that proactively surface insights and drive profitable campaign decisions.
Ensure scalable, automated, and efficient analytics processes.
Identify algorithmic innovations and adjustments that improve run-time, augment code structure, and improve results deployment.
Identify errors, bugs, and other code related challenges that will help accelerate our ability to meet partner demand.
Champion Data Driven Decisioning
Promote best practices in analytics, experimentation, and measurement
Establish frameworks for KPI tracking, performance measurement, and ROI optimization
Required skills & Knowledge:
Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience (Distance learning not valid), or in lieu of a degree 8+ years of relevant analytics/data science experience
Minimum 4+ years of hands-on experience in SQL/SAS with ability to leverage advanced algorithms and be efficient in handling complex/large data
Minimum 2+ years of solving open-ended business analytics questions independently
Minimum 2+ years of designing and building dashboards in Tableau or Power BI
1+ years of experience presenting to senior leaders and stakeholders
Should have experience working with cross-functional teams on business problems. Ability to translate complex analytical/statistical techniques into a simple language that cross-functional teams would easily understand.
Excellent oral and written communication skills with ability to collaborate, articulate and present solutions cutting across functional teams in a simple yet compelling manner
Background in customer lifecycle marketing campaign analytics (acquisition, spend, retention, loyalty, segmentation analysis, proper test & control setup, etc.)
Desired Skills & Knowledge:
Analytics experience on CoBrand or Partner-based credit portfolios
2+ Years of experience in project management with ability to independently formulate objectives, lay out key milestones, deliver with high accuracy
Proven ability to scale analytics solutions and reduce time to market.
Knowledge of latest tools and techniques with ability to build proof of concepts rapidly
Eligibility Criteria:
Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience (Distance learning not valid), or in lieu of a degree 8+ years of relevant analytics/data science experience.
Work Timings:
This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.
For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before applying
Inform your manager and HRM before applying for any role on Workday
Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be any corrective action plan (First Formal/Final Formal, LPP)
L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
L09+ Employees can apply
Grade/Level: 11
Job Family Group:
Data AnalyticsSkills Required
- Degree in Statistics, Mathematics, Economics, Engineering, or other quantitative field with 6+ years analytics/data science experience (distance learning not valid) or 8+ years in lieu of degree.
- Minimum 4+ years hands-on experience in SQL and SAS, including handling complex/large datasets and advanced algorithms.
- Minimum 2+ years solving open-ended business analytics problems independently.
- Minimum 2+ years designing and building dashboards in Tableau or Power BI.
- 1+ years presenting analytics findings to senior leaders and stakeholders.
- Experience working with cross-functional teams and translating complex analytical techniques into simple business language.
- Excellent oral and written communication skills and ability to collaborate across functions.
- Background in customer lifecycle marketing campaign analytics (acquisition, spend, retention, loyalty, segmentation, test & control setup).
- Analytics experience on CoBrand or partner-based credit portfolios.
- 2+ years project management experience with ability to define objectives, milestones, and deliver accurately.
- Proven ability to scale analytics solutions, reduce time to market, and rapidly build proofs of concept.
Synchrony Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Synchrony and has not been reviewed or approved by Synchrony.
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Parental & Family Support — Parental leave is described as extensive, with long paid leave for birthing parents and additional paid leave for all new parents. Backup childcare and eldercare options provide practical support for caregiving needs.
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Wellbeing & Lifestyle Benefits — Well-being offerings are broad, spanning integrated wellness tools, dedicated well-being coaches, and an enhanced assistance program. Reimbursements for activities like fitness apps, swimming lessons, art classes, and meditation, along with pet telehealth and adult orthodontia, reinforce lifestyle support.
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Fair & Transparent Compensation — Pay practices emphasize pay equity across gender and race and a high wage floor for U.S. hourly roles. These signals aim to underpin fairness in base compensation across the organization.
Synchrony Insights
What We Do
At Synchrony (NYSE: SYF), we’re changing what’s possible for people and businesses every single day. From offering financing options to creating innovative tech, we help make shopping go smoothly across a variety of industries, like retail, auto, travel and home. Synchrony is one of the largest issuers of store credit cards in the United States. We help consumers pay over time for important expenses, issue co-branded cards for small- and medium-sized business credit products, as well as offer consumer savings products through Synchrony Bank. So, how can we change what’s possible for you?
