AVP, Campaign Quality Assurance Analyst

Reposted 2 Days Ago
21 Locations
In-Office or Remote
Mid level
Financial Services
The Role
The AVP, Campaign Quality Assurance Analyst reviews GenAI-generated content for wealth advisory and marketing, ensuring accuracy, adherence to standards, and effective campaign delivery and performance tracking.
Summary Generated by Built In

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Job Responsibilities

  • Review GenAI-generated content used in wealth advisory and marketing campaigns, to ensure it is tailored to the target audience and aligned with campaign objectives.
  • Conduct sample checks of each campaign for tone, factual accuracy and adherence to communication standards. Identify and escalate content issues promptly to ensure timely resolution.
  • Maintain clear documentation of review outcomes and feedback.
  • Monitor trends and patterns in GenAI output to proactively address recurring issues.
  • Ensure correct branding and templates are consistently applied across all communication channels.
  • Monitor campaign deployment to ensure timely delivery to the intended audience.
  • Track campaign performance and provide actionable insights to enhance effectiveness of future campaigns.
  • Collaborate with content creators, campaign manager and compliance teams to refine GenAI workflows and improve GenAI content quality.
  • Contribute to the development of the Quality Assurance framework and checklists tailored to GenAI content review.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a Difference

Top Skills

Communication Standards
Genai
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The Company
25,000 Employees
Year Founded: 1935

What We Do

We’re here to do Right By You.

At UOB, we aspire to build a better future for the people and businesses in the region.

Through our extensive network and suite of capabilities, we offer financial solutions to the people and businesses within, and connecting with ASEAN.

We create solutions tailored to your unique needs through data and relationship-led insights.

Our comprehensive regional network and one-bank approach connects your business to new opportunities in ASEAN.

We help businesses to advance responsibly and guide personal wealth to grow sustainably. We foster inclusiveness and environmental well-being for stronger societies.

This is how we stay committed to forging a sustainable future for generations to come.



Note: For the terms of use of our LinkedIn channel, please visit: https://go.uob.com/socialmedia

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