AVENE Product Manager

Reposted 3 Days Ago
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Seoul
In-Office
Mid level
Healthtech • Pharmaceutical • Manufacturing
The Role
The AVENE Product Manager manages the franchise lifecycle, drives brand strategies, oversees marketing campaigns, and coordinates with sales and operational teams for product success.
Summary Generated by Built In
Who we are ?

Pierre Fabre is a French Pharmaceutical and Dermocosmetic company.

Our group has 60 years of history and we started a business in Korea from 2013.

Now 4 brand (Rene Furterer, Avene, Klorane and Ducray) proudcts are sold in different channels in Korea.

Your mission

    • Take the full responsibility for managing the franchise holistically — from strategy development to execution — by overseeing product lifecycle, identifying market opportunities, and working closely with On-Off sales teams and operational teams  to ensure brand consistency and sustainable growth

    • Participate in development and execution of the brand marketing calendar and marketing strategy including planning of product strategies, and promotional programs and ensure all elements are executed with excellence

    • Plans, develops & implements all on & offline in-store execution programs including merchandising, collateral, non-saleable product (samples/testers), in-store events, and promotions with timely delivery to trade. Develops and implements animation calendar for each retailer.

    • Support to create promotion plans to improve each product range sales most likely using marketing and sale techniques

    Track and evaluate category performance on a monthly basis and prepare and analyze data relevant to campaign/ launch performance through formalized reporting

    Work closely with and handle external agencies, especially digital communication agencies, to produce campaign content and execute events.

    • Lead and manage new and ongoing launch forecasts including new product pricing strategy, launch analysis and promotional support planning

    • Stock management / Rolling forecast

    • Prepares and presents marketing strategies with regional or HQ teams, retailers to share brand’s objectives

    • Support to develop and prepare promotional budgets and manage expenditure within guidelines to support marketing calendar activities

    Who you are ?

    We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

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    The Company
    Barcelona
    8,877 Employees
    Year Founded: 1962

    What We Do

    Pierre Fabre Group held by the Pierre Fabre Foundation, is a worldwide company with a unique positioning : the alliance of pharmaceutical and dermocosmetics expertise.

    This makes Pierre Fabre Group :
    A pharmaceutical group with a strong positioning : medical and natural
    The second largest dermo-cosmetics laboratory in the world
    The second largest private French pharmaceutical group
    The market leader in France for products sold over the counter in pharmacies.

    Our portfolio includes several medical franchises and international brands including ;
    Pharmaceutical Care
    Pierre Fabre Oncologie
    Pierre Fabre Dermatologie
    Naturactive
    Eau Thermale Avène
    Klorane
    Ducray
    René Furterer
    A-Derma
    Pierre Fabre Oral Care
    Glytone (US)
    Darrow (Brasil)

    Established in the Occitanie region since its creation, we manufacture over 95% of our products in France. We keep innovating passionately with our teams in 2 innovation centers in Brasil and Japan as well as in 6 R&D centers in France.

    Thanks to our 9,600 employees in 44 subsidiaries and our distribution activities in 120 countries, our group generated €2.7 billion in revenues in 2022, 69% of which is from international business.

    Pierre Fabre Group has a unique company structure.
    86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan.

    In 2020, the independent organization ECOCERT Environment awarded Pierre Fabre's CSR policy at "excellence" level : - Excellence being the highest maturity level of the ECOCERT 26000 standard

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