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Position Summary
As the Audit & Tax Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Audit and Tax practices. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment.
You will serve as a key partner to Audit & Tax leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape.
This role requires a blend of strategic insight, creative execution, and cross-functional collaboration. You’ll thrive here if you’re energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.
Key Responsibilities and Essential Functions
Go-to-Market Execution
- Launch and manage Audit & Tax GTM campaigns aligned to priority sectors and offerings
- Ensure all positioning is client-first and clearly differentiated from Big Four competitors
Acquisition Marketing Integration
- Evaluate and integrate marketing functions from acquired firms into a unified GT model
- Lead brand transition and change management—determine when to retain sub-brands vs. full GT integration
- Preserve best practices and talent while eliminating duplication
Content & Campaign Engine
- Build a scalable content operation modeled on “content factory” principles—fast, compliant, personalized, and reusable
- Run always-on campaigns triggered by demand signals and aligned to pipeline goals
Cross-Service Line Alignment
- Partner with Advisory marketing lead to ensure message consistency and avoid duplication
- Position Audit & Tax as the firm’s growth engine while aligning with firmwide brand campaigns
Analytics & Accountability
- Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice
- Deliver dashboards and insights for leadership visibility and decision-making
- Other duties as assigned
Time Allocation
- 50%: Audit & Tax GTM strategy and campaign execution
- 30%: Acquisition marketing integration and change management
- 10%: Cross-SL and firmwide alignment
- 10%: Talent development and marketing capability building
Performance Metrics
- Growth in Audit & Tax-sourced pipeline and revenue
- Full integration of acquired marketing orgs within 12 months
- Improved campaign efficiency (cost per lead, cycle time)
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus
- 8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments
- Proven success in developing and executing strategic marketing plans that drive business growth
- Strong understanding of digital marketing, content strategy, and lead generation
- Excellent communication, collaboration, and stakeholder management skills
- Ability to thrive in a high-growth, matrixed organization with shifting priorities
Preferred Attributes
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Familiarity with industry sectors such as audit assurance services, EBP, IT Assurance or Strategic Assurance and SOC services
- A strategic thinker with a hands-on approach and a bias for action
The base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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About UsAt Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.
In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.
Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets. About the TeamThe team you’re about to join is ready to help you thrive. Here’s how:
- Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
- Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 8 or more years of B2B marketing experience
- Experience developing and executing strategic marketing plans that drive business growth
- Strong understanding of digital marketing, content strategy, and lead generation
- Excellent communication, collaboration, and stakeholder management skills
- Ability to thrive in a high-growth, matrixed organization with shifting priorities
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo
- Experience in professional services, consulting, or advisory environments
- Familiarity with audit assurance, EBP, IT Assurance, Strategic Assurance, or SOC services
- MBA or advanced degree
Grant Thornton LLP (US) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Grant Thornton LLP (US) and has not been reviewed or approved by Grant Thornton LLP (US).
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Parental & Family Support — Paid, gender‑neutral parental leave, backup childcare, and adoption/surrogacy reimbursement are emphasized, with flexible options like intermittent leave and LGBTQ+‑affirming coverage. Feedback suggests these offerings are a distinctive strength and align with external recognition for family‑friendly policies.
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Retirement Support — A firm‑funded retirement plan in addition to a 401(k) match is presented as a differentiating element of the package. Feedback suggests this dual‑vehicle approach is viewed as unusually strong for the sector.
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Flexible Benefits — A firmwide Flexible Time Off policy, hybrid work arrangements, and lifestyle‑focused perks expand how people can tailor benefits to their needs. Feedback suggests this flexibility is a core part of the total‑rewards proposition.
Grant Thornton LLP (US) Insights
What We Do
Forget what you think you know about professional services. We go beyond what’s expected and help others do the same. Grant Thornton is the U.S. member firm of Grant Thornton International Ltd, one of the world’s leading independent audit, tax and advisory firms. That means our network has more than 60,000 professionals in more than 135 countries who are ready to help public and private organizations of all sizes take on today’s challenges. But what sets us apart isn’t just what we do – it’s how we do it. Here, we believe in making business more personal and building trust into every result. We’re collaborators – obsessed with quality and ready for anything – who understand the value of strong relationships. It’s how we challenge the expectations of business and empower our people and clients to do it, too. One thing we won’t do? Grant Thornton LLP will never request money or any form of payment for services via social media. Please report any concerns at 1-800-810-3503. "Grant Thornton” refers to Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. Services are delivered by the member firms. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. Please see grantthornton.com for further details.
