The Role
Conduct audience, consumer, cultural, competitive, and market research to uncover insights for enterprise clients. Build consumer journey maps, monitor trends, support strategic recommendations and client presentations, and collaborate with creative, media, and analytics teams. The role also supports new business pitches through research, market-data organization, and strategic ideation.
Summary Generated by Built In
The Role
Great strategy starts with asking better questions. As an Audience & Connections Strategist on our Strategy & Insights team, you’ll dig into audience behavior, culture, competition, and market trends to uncover the insights that help our enterprise clients make smarter decisions.
You’ll turn research into compelling stories, map consumer journeys, contribute to client strategy, and partner across Creative, Media, and Data & Analytics to bring ideas to life. If you’re naturally curious, love finding the “why” behind the data, and know how to turn an insight into a clear story and strategic opportunity, we’d love to meet you!
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $68,000 - $78,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Research Execution: Pulling data and synthesizing research across Consumer, Company, Category, and Culture (4 Cs) to surface opportunities and barriers for client brands.
- Deck & Presentation Support: Drafting preliminary strategic recommendations, competitive audits, and client presentation slides under guidance from senior strategists.
- Audience & Journey Mapping: Assisting in building consumer journey maps, identifying key digital touchpoints, high-intent moments, and channel-specific communication tasks.
- Trend & Market Monitoring: Tracking emerging digital, cultural, and industry trends to fuel creative brainstorms and keep the agency team informed.
- Internal Collaboration: Partnering with creative, media, and data & analytics teams on day-to-day deliverables to ensure concepts align with strategic objectives.
- New Business Support: Supporting pitch teams by conducting background research, organizing market data, and contributing ideas in pitch brainstorms.
You Must Have
- 3–5 years of experience, ideally within a digital agency, marketing research firm
- A natural urge to dig past surface-level numbers to uncover the human behaviors underneath
- A baseline understanding of core digital marketing channels (e.g., paid social, search, CTV, content, UX)
- Familiarity with audience research platforms (e.g., MRI/Simmons, Kantar, GWI, Resonate, MediaRadar, Pathmatics), Social
- Listening platforms, and an interest in using AI tools to accelerate research synthesis
- Proficiency in Google Slides, with experience building and formatting polished, professional presentations and decks
- Clear, organized written and verbal communication, with strong presentation skills and attention to detail when developing and delivering decks, documents, and other client-facing materials
- Bachelor’s degree in Advertising, Marketing, Communications, or a related field
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 3-5 years of experience, ideally within a digital agency or marketing research firm
- Ability to uncover underlying human behaviors through research and data analysis
- Baseline understanding of digital marketing channels, including paid social, search, CTV, content, and UX
- Familiarity with audience research platforms such as MRI/Simmons, Kantar, GWI, Resonate, MediaRadar, and Pathmatics
- Familiarity with social listening platforms
- Interest in using AI tools to accelerate research synthesis
- Proficiency in Google Slides and experience creating polished professional presentations and decks
- Clear, organized written and verbal communication
- Strong presentation skills and attention to detail in client-facing materials
- Bachelor's degree in Advertising, Marketing, Communications, or a related field
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
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