Attendee Acquisition Manager
Are you passionate about customer experience and creating unforgettable events?
Would you like to drive attendance at world class trade shows and events?
About our Team
Attendee Acquisition Managers work with event and marketing leadership to define key segments based on the brand strategy along with purchasing power and buying influence within the industry. They work directly with these target segments, with the goal of creating successful relationships and driving them to attend the event.
About the Role
The Attendee Acquisition Manager uses their customer knowledge and creativity to develop the at-show programming for key attendees. Understanding new data mining opportunities and building customer databases to drive growth is key. Engaging with prospects and collaborating with internal partner groups is critical. Providing insights into the evolution of our customer experience demonstrating a high understanding of customer needs.
Responsibilities
Developing relationships with targeted attendee customers through visits, phone calls and e-mails throughout the show cycle.
Researching and identifying prospective attendee targets using tools such as LinkedIn Sales Navigator.
Collaborating with Marketing to develop target lists and execute data mining plans. Supporting the creation of the marketing communications plan for targeted attendees.
Defining goals for attendee registration targets. Reporting on weekly registration tracking to ensure attendance goals are met.
Working cross functionally to ideate, plan and execute onsite programming & events, with a focus on elevating the customer experience.
Participating in strategic meetings to develop annual strategy and budget.
Providing personalized service to key attendee customers, managing all aspects of their onsite experience (registration, amenities, special programming, focus groups).
Attending competitive shows and key industry events to strengthen customer relationships while prospecting new business. Identifying key industry associations for possible partnership and event promotion.
Managing and nurturing relationships with external groups such as associations and industry buying groups.
Identifying trends, feedback, and economical factors from the industry and providing insights to internal staff.
Requirements
5-6 years account management or related experience; sales/marketing experience preferred
Demonstrate excellent organization and interpersonal skills
Have highly effective verbal and written communication skills
Demonstrate excellent attention to detail
High proficiency with computer skills (Word, PowerPoint, Excel)
·Able to travel domestically and internationally as required including RX shows, competitive events, association events and customer visits (30% travel)
Work in a Way That Works for You
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous well-being initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit http://www.rxglobal.com.
U.S. National Base Pay Range: $71,600 - $119,400. Geographic differentials may apply in some locations to better reflect local market rates.We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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Skills Required
- 5-6 years of account management or related experience
- Sales or marketing experience
- Excellent organization and interpersonal skills
- Highly effective verbal and written communication skills
- Excellent attention to detail
- High proficiency with Microsoft Word, PowerPoint, and Excel
- Ability to travel domestically and internationally, including approximately 30% travel
RELX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RELX and has not been reviewed or approved by RELX.
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Retirement Support — Retirement support is positioned as a meaningful part of total rewards through a 401(k) plan with matching contributions, alongside other financial protections such as life and disability coverage. Tuition reimbursement and share purchase access further broaden the financial value of the package beyond base salary.
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Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous vacation allowances, mental health days, and options like sabbaticals and tiered PTO by tenure. Parental and caregiving leaves are described in detail, reinforcing time-away benefits as a standout component of the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle benefits are supported by offerings such as mental health support (e.g., app access), EAP resources, gym-related perks, and wellness incentives. Flexible working hours and related work-life supports add to the perceived day-to-day value of benefits.
RELX Insights
What We Do
RELX is a global provider of information-based analytics for professional and business customers across industries. We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions. In short, we enable our customers to make better decisions, get better results and be more productive. We do this by leveraging a deep understanding of our customers to create innovative solutions which combine content and data with analytics and technology in global platforms. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. We operate in four major market segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions.
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