Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.
PURPOSE
As an Ambassador of A. Lange & Söhne inside and outside the boutique, the mission of the Associate Watch Advisor is to provide an excellent customer experience. Working within a professional and exciting team, the purpose of the job is to attain desired results through creative and effective use of resources and retail and CRM tools (iCM), prepare monthly action plans to achieve sales targets in order to meet or exceed personal monthly sales objective, while managing all steps of the sales process and offer an exclusive customer service in line with brand guidelines.
This position will support our future Flagship Boutique in Geneva, opening early 2027.
KEY RESPONSIBILITIES
SALES
- Meet personal budgets in accordance with brand retail strategy (compliance with group procedures, legal, fiscal, and customs regulations).
- Maximize profit whist controlling & minimizing costs (discount, general expenses, third party commissions).
- Regularly analyze and question missed confirmed sales with Assistant/Boutique Manager, to further refine future sales projections.
- Organize private viewing with potential VIPs in your region.
- Discuss business opportunities/Action Plans of potential prospects with Assistant/Boutique Manager.
- Act as a reference in terms of building action plans to achieve personal targets.
BRAND AMBASSADORSHIP
- Ensure Excellency within and outside of the boutique.
- Ensure maximum client welcoming, handling, and servicing.
- Keep learning about the products and brand and become a reference person for the Maison.
- Demonstrate brand ambassadorial skills, at any given time, with clients, Top VIPs & any third party.
- Responsible for overall appearance and maintenance of the boutique in accordance to brand guidelines and concept.
- Assist in timely boutique implementation and control of any new Visual Merchandizing concepts.
CUSTOMER & CRM RELATED ACTIVITIES
- Ensure Service Excellency within the boutique at all time and with any boutique clients
- Be part of a positive atmosphere within the boutique; optimistic, constructive, helpful, confident, etc.
- Proactively participate of regular VIP and orders, considerate of our boutique opportunities.
- Ensure accurate and genuine relationship building with customers.
- Ensure attention to existing and new recruitment of VIP, customer and prospect database for boutique sales and marketing activities.
- Individually handle with care client complaints, and immediately report to Assistant/Boutique Manager brand product related issues.
- Follow up and coordinate individual repairs and after sales related matters with Sales Administrators.
STORE OPERATIONS MANAGEMENT
- Actively taking his part in monthly (quarterly, yearly) stocktaking.
- Actively ensuring all measures to avoid stock discrepancies at all times.
- Automatic replenishment of sold timepieces and active order requests.
- Ensuring a proper maintenance of all boutique timepieces when necessary: organize changing of straps polishing, servicing, etc.
FINANCIAL & CASH REGISTER CONTROL
- Compliance with procedures, and with legal, fiscal and customs regulations.
- Mastering dealing with credit card transaction of considerable amounts, Cash Register, etc.
REPORTING
- Ensure timely reporting of any opportunity, incident, etc to Assistant/Boutique Manager.
- Share new practices, ideas with Assistant/Boutique Manager to enhance boutique operations as a whole.
TEAM WORK
- Share new ideas, work related practices & knowledge with boutique’s members, office colleagues.
- Monitor own appearance and behavior, in line with company policy and boutique guidelines (uniform, makeup, language, hair, accessories, etc).
- Full and complete assistance to shift colleague during the sales ceremony.
- Active participation in Boutique trainings and role-plays to improve knowledge and client experience.
WHAT WE OFFER
- An attractive compensation and benefits program
- A small, dynamic, and caring team
- A role with a wide range of tasks and responsibilities
- A work environment where we value collegiality, loyalty, and solidarity
- Continuous learning and development opportunities
What We Do
Richemont is a leading luxury goods group that owns prestigious Maisons recognised for excellence in jewellery, watches, fashion and accessories. Its central and regional functions guide, support and challenge these Maisons and businesses, helping them design timeless creations and innovative services while preserving their unique heritage. The Group also helps them thrive in new and existing markets, maintain high service standards and embed sustainable practices across operations.
