Associate Vice President, Multichannel Fundraising

Associate Vice President, Multichannel Fundraising

Location: Remote in USA

Travel: Quarterly Travel 

General Description:

Reporting to the VP, Integrated Direct Marketing, this role is accountable for converting audience-first fundraising strategy into disciplined annual and multi-year operating plans that deliver measurable results across the full multichannel fundraising portfolio. This leader owns the day-to-day operating cadence for the function, including channel, audience, and campaign performance; budget management and investment tradeoff decisions; rigorous forecasting and performance reporting; early identification of underperformance; testing and optimization; and clear accountability for revenue, net revenue, ROI, donor growth, donor lifetime value, and sustainable supporter engagement.

Driven by a passion to deliver safe surgery to people where it is needed most, this individual is one-part strategic thinker, one-part expert direct marketer, one-part mentor/coach, and one-part innovative problem-solver.The role’s primary focus will be expanding, optimizing, and holding the multichannel fundraising program accountable for performance under the leadership and strategic direction of the VP, Integrated Direct Marketing. This includes attracting the next generation of donors to Operation Smile; growing acquisition, retention, monthly giving, and mid-level donor programs; monitoring results against forecast; diagnosing performance gaps early; driving corrective action; and ensuring direct marketing investments are managed to maximize revenue, net revenue, ROI, donor lifetime value, and cost efficiency. Ensure MMFR strategy and execution support an integrated Development-wide donor journey, including effective identification, cultivation and movement of donors into mid-level, major and planned giving pathways.

Essential Functions:

• Work directly with vendor partners to manage and grow a multichannel fundraising portfolio currently generating approximately $50M annually with discipline and accountability. This includes establishing performance management routines; using timely performance insights to identify underperformance early; and guiding the Direct Marketing team toward the highest impact opportunities. This role will manage the day-to-day and year-to-year performance of the Mass Market Fundraising program by meeting or exceeding the annual operating plan to maximize revenue and return on investment. Under the leadership of the VP, Integrated Direct Marketing the AVP will deliver against the annual fundraising plan, and ensure performance expectations, milestones, forecasts, and accountability measures are clearly understood and actively managed. This includes ensuring direct marketing effectively builds the donor pipeline, supports long-term growth, increases donor lifetime value, and adapts to changing donor expectations and behaviors. (30%).

• The AVP will translate the Mass Market Annual Operating Plan into executable strategy by overseeing day-to-day operations across the full direct marketing portfolio, including direct mail, telemarketing, digital fundraising, monthly giving, Face to Face, and emerging channels such as SMS. With oversight from the VP, Integrated Direct Marketing, manage channel, audience, and campaign performance through disciplined testing; continuously optimize and scale new approaches; improve cost to raise a dollar; advance a digital-first, data-informed operating model; and maximize return on investment. (15%).

• Manage multiple expense budgets, forecast revenue projections, performance thresholds, and expected impact on revenue, net revenue, ROI, donor growth, and lifetime value. (15%)

• Build and lead a high-performing team by setting clear expectations, translating strategy into individual and team priorities, coaching and developing leaders, managing performance, removing barriers, improving ways of working, and ensuring accountability for results. Motivate a diverse team of professionals to excel with a strong commitment to continuous improvement, learning, change adoption, talent development, and results orientation. Establish clear goals, performance expectations, decision rights, operating cadences, and accountability mechanisms so the function consistently delivers against revenue, net revenue, ROI, donor growth, and lifetime value objectives, particularly within a remote and geographically distributed team. (25%)

• Partner and collaborate with cross-functional leaders, key global stakeholders, and external agency partners to balance competing priorities, align shared goals, and make disciplined budget and investment decisions that advance Operation Smile’s mission. Use performance data, forecasts, testing results, audience insights, and ROI analysis to guide resource allocation, campaign optimization, corrective action, and engagement opportunities. (10%)

• Other duties as assigned. (5%)

• 15+ years of progressively responsible leadership experience in direct response fundraising, direct marketing, direct-to-consumer marketing, or similar customer acquisition and retention disciplines.

• Bachelor’s degree in communications, marketing, business, or a related field.

• Experience in Hispanic marketing or fundraising preferred.

• Demonstrated success in campaign strategy, development, and implementation.

• Bilingual (English/Spanish) preferred.

• Knowledge of donor journey strategy and implementation.

• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint); experience with an e-CRM platform such as BBCRM preferred.

• Proven leadership and mentoring skills with the ability to build, develop, and lead high-performing teams across multiple channels and audiences.

• Demonstrated experience managing integrated, multi-channel fundraising or marketing programs, including direct mail, digital fundraising, telemarketing, SMS, donor/customer retention, lifecycle marketing, forecasting, budget management, performance reporting, testing, and optimization.

Compensation:

Operation Smile is committed to pay transparency. The anticipated salary range for this position is $110,000 to $137,000 which may vary slightly based on a candidate’s experience, qualifications, and geographic location.

Why Operation Smile?

Meaningful Work - At Operation Smile, you will engage in meaningful work that transforms lives, providing essential medical care to children and contributing to global health and well-being.

A Brighter Future - Make saving for the future easy with Operation Smile’s 401(k) plan, featuring Safe Harbor and employer matching. Cha-ching!

Happy and Healthy - Kick back and relax with Operation Smile's all-in-one health plans! We've got your health, pharmacy, dental, and vision needs covered for you and your loved ones. No worries, just smiles!

Worry-Free Insurance - Enjoy true peace of mind with 100% paid premiums for life and AD&D insurances. We've got you covered, no matter what!

Take Your Time (Off) - Flexible time off and celebrate with company-paid holidays! More time for fun and relaxation.

Work it, Flex it - Enjoy flexible work arrangements that fit your lifestyle, with remote, on-site, and hybrid work arrangements.

Travel Minus Stress - See the world through our unique employee programs, which offer opportunities to participate in international medical trips, community outreach, and global health initiatives