GoKwik

Associate - UGC Content

Posted Yesterday

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Gurugram, Haryana, IND

In-Office

Junior

eCommerce

The Role

Create and manage UGC videos and performance marketing creatives from concept and scripting through production and delivery. Coordinate with creators, influencers, and internal teams; develop briefs and content guidelines; maintain content calendars and asset libraries; track revisions and timelines; monitor trends and creative performance; and apply campaign learnings to future content strategies.

Summary Generated by Built In

About GoKwik

GoKwik is building the growth operating system for D2C and eCommerce brands, helping businesses optimise checkout, reduce RTO, enable payments, drive retention, and strengthen post-purchase engagement. With 15,000+ merchants globally and a growing presence across India, the UK, Europe, and the US, GoKwik is building AI-powered infrastructure that enables brands to grow faster and operate better.

Why This Role Matters

We are looking for a creative and execution-oriented Content Executive to drive content planning, scripting and production for performance marketing campaigns. The role will focus on creating engaging UGC (User-Generated Content) videos and ad creatives that capture audience attention, communicate brand value and drive engagement and conversions.

You will work closely with creators, marketing teams and internal stakeholders to take content from ideation and scripting to production and delivery, ensuring a consistent flow of high-quality creatives.

What You’ll Own

Write engaging scripts and concepts for UGC videos, performance marketing campaigns and ad creatives.
Plan, coordinate and execute UGC content production from ideation to final delivery.
Work closely with content creators, influencers and internal teams to ensure timely execution of content requirements.
Develop creative briefs, references and content guidelines for creators.
Manage the content calendar and ensure a consistent pipeline of fresh content.
Maintain and organise the content asset library, ensuring easy accessibility and efficient utilisation of creatives.
Track content production timelines, feedback and revisions to ensure timely turnaround.
Stay updated on social media trends, content formats, hooks and storytelling techniques to bring fresh ideas to campaigns.
Collaborate with performance marketing teams to understand campaign objectives and develop creatives aligned with marketing goals.
Monitor creative performance and incorporate learnings into future content strategies.

Who You Are

1–3 years of experience in content creation, content management, social media or digital marketing.
Strong writing and storytelling skills, with the ability to develop engaging video scripts and ad concepts.
Understanding of UGC content formats, social media platforms and performance marketing creatives.
Experience coordinating with content creators, influencers or production teams.
Strong organisational and project management skills with the ability to manage multiple content requirements simultaneously.
Ability to identify emerging trends and translate them into relevant content ideas.
Comfortable working in a fast-paced environment with tight timelines and evolving priorities.
High ownership, attention to detail and a strong execution mindset.

Why GoKwik

At GoKwik, you will get the opportunity to work at the intersection of content, creativity and performance marketing. You will own end-to-end content execution, experiment with new creative formats and directly contribute to campaigns that drive business growth.

Skills Required

1-3 years of experience in content creation, content management, social media, or digital marketing
Strong writing and storytelling skills, including the ability to develop video scripts and ad concepts
Understanding of UGC content formats, social media platforms, and performance marketing creatives
Experience coordinating with content creators, influencers, or production teams
Strong organizational and project management skills
Ability to manage multiple content requirements simultaneously
Ability to identify emerging trends and translate them into relevant content ideas
Comfort working in a fast-paced environment with tight timelines and changing priorities
High ownership, attention to detail, and a strong execution mindset

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The Company

HQ: New Delhi, Delhi

265 Employees

Year Founded: 2020

What We Do

GoKwik is a data & technology led enabler, building a full-stack solution suite for eCommerce and D2C brands to help them unlock business growth. Embarked on a mission to democratise the shopping experience, GoKwik enables eCommerce brands to deliver superlative customer experience across the shopping funnel thereby boosting conversion rates and revenue growth. It also solves for other critical pain points of the industry such as COD RTO (Return to Origin) and helps brands manage the RTO problem while offering COD as a payment channel. With its recent addition of a third product: KwikChat, GoKwik is solving for low ROIs on marketing campaigns through 30+ Whatsapp use cases such as abandoned cart recovery, click to whatsapp ad campaigns & headless checkout. 1 in 3 shoppers is already shopping on the GoKwik network that has helped 500+ brands scale their businesses with higher GMV realisation & profit margins. It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments. GoKwik's team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.