Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
We are looking for an experienced Associate Trade Marketing Manager who will be responsible for marketing, planning and the execution for all Trade Marketing campaigns across EMEA for one of our largest Key Account. Working closely with our Sales Leads as well as the wider Global Marketing Teams, you will be responsible for planning and delivering the strategy for one of our largest Strategic Key Account. We are looking for a collaborative and confident person who is able to understand data as well as the best ways to deliver strong impactful marketing campaigns. The ideal candidate will have a passion for sports lifestlye retail, with experience across the full journey from online to instore.
This role is office based 3 days per week with the ability to work weekends and unsociable hours when required. We offer hybrid working and a flexibility to working hours to accommodate for a healthy work life balance. Occasional travel to throughout Europe is required in this role.
MAJOR ACCOUNTABILITIES:
- Account management of key brand partners in alignment to the EMEA Trade Marketing strategy with a key focus on strategic key accounts
- Plan and implement various campaigns in line with the brands key stories
- Create and present consumer-first, account-specific pre-line marketing presentations that influence future buys
- Highlight gaps, challenges, and opportunities from Global/EMEA plans for the Key Account
- 360 campaign management – planning, creative, production & activation.
- Management of brand partner budget and launch tools ensuring best in class assets and partner servicing whilst consistently looking for efficiencies in spend and resource.
- Analysis and reporting of campaign successes and key learning including return on investment, rate of sale & sell through.
- Ability to liaise and build relationships with internal and external stakeholders.
- Promote the correct use of New Balance brand guidelines.
- Provide regular communication on upcoming and live activity along with performance marketplace updates (culture, competitors, innovation etc.)
- Work with wholesale creative teams, third party agencies and/or internal creative team to develop innovative experiential, instore & online marketing assets.
- Explore external digital, paid media, social and PR initiatives where required.
- Utilise and integrate wider business opportunities, such as athletes & talent, to activate global game plan moments with accounts
- Work with wholesale creative teams, agencies and/or internal creative team to develop innovative ‘brand firsts’ experiential, instore & online marketing asset
REQUIREMENTS FOR SUCCESS:
- Educated to degree level or equivalent qualifications
- Experience managing and delivering marketing campaigns
- Strong Trade and/or Retail and/or Digital marketing background
- Knowledge of the Performance Running or Lifestyle marketplace
- Experience in the sports, culture, and performance industry would be beneficial
- Data driven, with strong analytical skills
- Excellent knowledge of managing and analysing digital campaigns
- Experience in managing and delivering trade marketing campaigns with knowledge of full market-ing channel mix and consumer journey
- Strong Communication and Interpersonal skills
- Highly organised and customer-focused
- Able to influence and work with all hierarchical levels confidently
- Team player
BENEFITS:
- Discretionary Bonus Opportunity
- Discount on the health insurance
- 8% holiday allowance
- Flexible Working Hours
- Pension Scheme
- 25 days Annual Leave per year
- Up to €250 travel allowance each month
- Hybrid working
- On-site Gym
- Employee Discount
- Work from-home allowance
- Home working equipment
- Sports subscription services
- Flexibility to Work from Anywhere for up to four weeks per year
- Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
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What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
