Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
The Associate Trade Marketing Manager is responsible for planning, executing, and activating Trade Marketing campaigns for key and strategic accounts, across both physical retail and online environments within the Iberia market.
The role must ensure smooth coordination between Sales, Marketing, Ecommerce, and Retail teams to continuously optimize the consumer experience and deliver excellence in both sell‑in and sell‑out.
MAJOR ACCOUNTABILITIES:
1. Key Account Management
Manage relationships with strategic partners in alignment with the Iberia Trade Marketing strategy.
Identify opportunities, gaps, and specific needs for each retailer.
2. Campaign Planning & Activation
Plan and implement campaigns aligned with local, regional, and global key stories.
Manage 360° campaigns: planning, creative development, production, and activation.
Ensure correct use of brand visual identity across all touchpoints (physical and digital), in direct coordination with the Iberia Visual Merchandising team.
3. Collaboration with Sales & Retail Teams
Work closely with Sales and Retail teams to align Trade Marketing strategy with key account plans and own‑channel strategies, ensuring that all activities enhance the consumer experience, complement each other, and ultimately drive sales.
Support sell‑in processes with tools, narratives, and brand materials.
4. Budget & Launch Tools Management
Manage the marketing budget for key partners, ensuring efficient use of spend and resources.
Oversee launch and campaign tools, ensuring availability of best‑in‑class assets.
5. Omnichannel & Digital Marketing
Ensure consistency of the omnichannel consumer journey, both online and in‑store.
Coordinate digital initiatives and innovations with partners and e‑commerce platforms.
6. Reporting & Performance
Analyze campaign results: ROI, rate of sale, sell‑through, and key learnings.
Provide regular updates on activity, market trends, competitive landscape, and consumer insights.
REQUIREMENTS FOR SUCCESS:
University degree in Marketing, Business, or related fields.
Experience managing marketing and trade marketing campaigns.
Strong background in trade, retail, or digital marketing.
Knowledge of the performance or lifestyle market.
Strong analytical and data‑driven mindset.
Excellent communication and stakeholder‑influencing skills.
Highly organized, detail‑oriented, and consumer‑focused.
Availability to travel.
High level of English.
BENEFITS:
Competitive salary package, with potential participation in the Company's discretionary annual bonus program, subject to Company performance and management approval.
Health insurance (50% covered by the company)
Employee discount on New Balance products.
English language training.
Hybrid working
Work from-home allowance
On-site Gym
Flexibility to work 20 days from anywhere each year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Opportunity to work for one of the world's leading sports and lifestyle brands.
Dynamic, international and collaborative work environment.
Professional development and career growth opportunities within the New Balance organization.
MISIÓN DEL PUESTO:
El Associate Trade Marketing Manager es responsable de la planificación, ejecución y activación de campañas de Trade Marketing para las cuentas clave y cuentas estratégicas, tanto en retail físico como en entornos online, dentro del mercado de Iberia.
El rol debe asegurar una coordinación fluida entre los equipos de ventas, marketing, ecommerce y retail para optimizar continuamente la experiencia del cliente y asegurar un sell-in y sell-out de excelencia.
PRINCIPALES RESPONSABILDADES:
1. Gestión de Key Accounts
Gestionar la relación con socios estratégicos alineándose con la estrategia de Trade Marketing de Iberia.
Detectar oportunidades, gaps y necesidades específicas de cada detallista.
2. Planificación & Activación de Campañas
Planificar e implementar campañas alineadas con los historias clave locales, globales y regionales.
Gestionar campañas 360°: planificación, creatividad, producción y activación.
Asegurar el uso correcto de la identidad visual de marca en todos los puntos de contacto (ya sean físicos o virtuales) en coordinación directa don el equipo de Visual Merchandising de Iberia.
3. Colaboración con Equipos de Ventas y Retail
Trabajar junto a los equipos de ventas y retail para alinear la estrategia de trade marketing con los planes de cuentas clave y canales propios, asegurando que todas las actividades mejoren la experiencia del clienteel recorrido del cliente, se complementen entre sí y, en última instancia, impulsen las ventas.
Apoyar los procesos de sell-in con herramientas, argumentarios y materiales de marca.
4. Gestión de Presupuesto & Herramientas de Lanzamiento
Administrar el presupuesto de marketing del los socios clave, buscando eficiencias en gasto y recursos.
Gestionar las herramientas de lanzamiento y de campaña y asegurar disponibilidad de assets best-in-class.
5. Omnichannel & Digital Marketing
Asegurar la consistencia del consumer journey omnicanal, tanto online como instore.
Coordinar iniciativas digitales e innovaciones con partners y plataformas e-commerce.
6. Reporting & Performance
Analizar resultados de campañas: ROI, rate of sale, sell-through y aprendizajes clave.
Proporcionar actualizaciones regulares sobre actividad, mercado, competencia e insights del consumidor.
REQUISITOS:
Formación universitaria en Marketing, Business o similar.
Experiencia gestionando campañas de marketing y trade marketing.
Background fuerte en trade, retail o digital marketing.
Conocimiento del mercado performance o lifestyle.
Capacidad analítica y orientación a datos
Excelentes habilidades de comunicación e influencia con stakeholders internos y externos.
Muy organizado/a, orientado al detalle y con foco en el cliente.
Disponibilidad para viajar.
Nivel alto de inglés.
COMPENSACIÓN Y BENEFICIOS:
Paquete retributivo competitivo, con elegibilidad para ser considerado en el programa anual de bonus discrecional de la compañía, sujeto a los resultados de la empresa y a la aprobación de la dirección.
Descuento para empleados en productos New Balance.
Clases de inglés.
Modelo de trabajo híbrido.
Ayuda económica para teletrabajo.
Gimnasio en las instalaciones.
Posibilidad de trabajar hasta 20 días al año desde cualquier ubicación.
Programa de bienestar y salud mental, con acceso 24/7 a asistencia y apoyo al empleado.
Oportunidad de formar parte de una de las marcas líderes mundiales en los sectores deportivo y lifestyle.
Entorno de trabajo dinámico, internacional y colaborativo.
Oportunidades de desarrollo profesional y crecimiento dentro de la organización New Balance.
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Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
Skills Required
- University degree in Marketing, Business, or related field.
- Experience managing marketing and trade marketing campaigns.
- Strong background in trade, retail, or digital marketing.
- Knowledge of the performance or lifestyle market.
- Strong analytical and data-driven mindset.
- Excellent communication and stakeholder-influencing skills.
- Highly organized, detail-oriented, and consumer-focused.
- Availability to travel.
- High level of English.
New Balance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about New Balance and has not been reviewed or approved by New Balance.
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Healthcare Strength — Benefits coverage is described as comprehensive, including medical, dental, and vision options alongside wellness resources like health coaching. Fitness reimbursement is also cited as part of the overall health and wellness offering.
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Retirement Support — Retirement support is positioned as strong, with a 401(k) plan and a company match described as dollar-for-dollar up to a stated contribution level in some locations. Life insurance and disability benefits are also included as part of the broader financial protection package.
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Leave & Time Off Breadth — Time-off offerings are characterized as generous, with paid holidays, vacation time, and paid sick leave highlighted. Flexible schedules and telecommuting options are also described as supporting work-life balance.
New Balance Insights
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
