Job Posting Title:
Associate Specialist, Broadcast Marketing (1-year contract)Req ID:
10154024Job Description:
Job Summary
Join Hong Kong Disneyland's Broadcast Marketing team and help bring Disney stories to audiences across Hong Kong, China, and international markets. Reporting to the Broadcast Marketing Manager, this role is responsible for executing broadcast marketing projects, coordinating creative development, managing campaign delivery, and collaborating with cross-functional teams and media partners to ensure all communications meet Disney's world-class brand standards.
Key Responsibilities
- Execute broadcast marketing campaigns and projects across Hong Kong, China, and international markets.
- Partner with Marketing, IMC, Digital, Product teams, broadcasters, and agencies to deliver effective campaign materials and messaging.
- Coordinate creative development, production timelines, approvals, and asset delivery to ensure projects are completed on time and to the highest quality standards.
- Present creative concepts and marketing materials to stakeholders and support the approval process.
- Manage relationships with broadcasters and external partners to ensure smooth project implementation and execution.
- Ensure all communications align with Disney brand guidelines and deliver clear, consistent messaging.
- Monitor campaign effectiveness and maintain project documentation and databases.
- Research media trends, broadcast partners, and emerging opportunities across international markets.
Requirements
- Bachelor's degree in Marketing, Communications, Media Studies, Business, or a related discipline.
- Minimum 2 years of experience in marketing, media, communications, broadcast marketing, or related fields.
- Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Excellent communication, stakeholder management, and collaboration skills.
- Strong attention to detail and ability to maintain premium brand standards.
- Understanding of media production, content development, and marketing communications.
- Experience working with broadcasters, TV networks, media agencies, or entertainment brands is an advantage.
- Experience in talent, celebrity, influencer, or content partnership management is preferred.
- Proficiency in Korean or Japanese will be considered a plus.
HKProfessional #LI-AI1
Job Posting Segment:
Commercial StrategyJob Posting Primary Business:
Marketing (HKDL)Primary Job Posting Category:
Marketing PromotionsEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Lantau Island, Hong KongAlternate City, State, Region, Postal Code:
Date Posted:
2026-07-09Skills Required
- Bachelor's degree in Marketing, Communications, Media Studies, Business, or related discipline
- Minimum 2 years of experience in marketing, media, communications, broadcast marketing, or related fields
- Strong project management skills; ability to manage multiple projects and deadlines
- Excellent communication, stakeholder management, and collaboration skills
- Strong attention to detail and ability to maintain premium brand standards
- Understanding of media production, content development, and marketing communications
- Experience working with broadcasters, TV networks, media agencies, or entertainment brands
- Experience in talent, celebrity, influencer, or content partnership management
- Proficiency in Korean or Japanese
The Walt Disney Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.
-
Pay Growth & Progression — Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
-
Healthcare Strength — Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
-
Wellbeing & Lifestyle Benefits — Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.
The Walt Disney Company Insights
What We Do
The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.
